SaaStr
FEBRUARY 28, 2019
I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000. Not all of Qualcomm, but a nice division. It was a great logo in Year 1, and our champion and buyer did 3 webinars for us, an external case study — and an internal case study at Qualcomm. They were magic, these pieces of content.
Tom Tunguz
FEBRUARY 28, 2019
A founder posed me a question earlier this week: Do you have any data/perspective on whether it’s worth keeping the unassisted free trial flow vs. providing only one path which leads to a demo and an assisted free trial? This is a complex question. Let’s break it down. The unassisted free trial has benefits. There’s a deeper discussion in this post: Confessions of a Perpetual Freeloader.
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Predictable Revenue
FEBRUARY 28, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jack Veronin, Senior Sales Development Manager at EverString. The post The science of sales development: how Everstring uses intent data to build pipeline appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.
SaaStock
FEBRUARY 28, 2019
On the latest episode of the show, we host with Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one. Dave joined Drift at the very start as the first marketer. When I asked him whether it had been his impressive resume, featuring names such as HubSpot and Constant Contact that got him the job, Dave admitted it was actually his side project, the Tech in Boston podcast, slack channel and email list that had caught the atte
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Sales Hacker
FEBRUARY 28, 2019
Have you considered reconnecting with your old sales leads? You’re not alone. Getting traffic and leads is the biggest pain of 63 percent of all businesses. Source: HubSpot. But MarketingDonut says 44 percent of salespersons give up after one rejection. Albeit, 80 percent of the time, business leads need about five follow-ups to convert to paying customers.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Totango
FEBRUARY 28, 2019
Your user adoption metrics create a silent, unending conversation between your enterprise and your customer. They are invaluable in helping you understand the results your customers are getting from your product. And in today’s customer-centered economy , there’s nothing more important than generating real value for your customer. Adoption is about more than just usage; it’s about helping your customer get the most out of your services.
Nimble - Sales
FEBRUARY 28, 2019
The Microsoft Outlook service has become an implicit standard for the corporate mail organization. It is not as renowned as it is for nothing – the solution is truly efficient and accessible. Nevertheless, no matter how good and useful a certain piece of software is, there are always features that are better enhanced. This is […]. The post 15 Outlook Plugins to Supercharge Your Productivity appeared first on Nimble Blog.
OpenView Labs
FEBRUARY 28, 2019
Editor’s Note: This article was co-authored by Mackey Craven and Sean Fanning. . A great deal has been written about venture investments, ranging from up-to-date reporting on round sizes and valuations (just read the most recent Crunchbase, Pitchbook or CBinsights blog) to breaking down the complexity of a venture deal into consumable components (Brad Feld’s and Jason Mendelson’s Venture Deals is hands down the best resource on the topic).
ProfitWell
FEBRUARY 28, 2019
It's Thursday, friends. Abby here on February 28th, 2019 - National Public Sleeping Day. So you bet you’ll find me snagging cat naps on every park bench, beach, and subway I can find - all in the name of celebration. But before we go horizontal, here’s your roundup of all things recurring revenue. The Rundown In resources. The End of an Era (with an exit interview) When an employee leaves the fold, it can feel a bit like a breakup.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
2Checkout
FEBRUARY 28, 2019
Modern commerce is a highly complex global business that is always evolving – and the pace of change is only accelerating. If you work in digital commerce, it’s crucial to stay up-to-date with the latest developments in technology, business, shopper behavior and trends, laws and regulations, payments, logistics and more.
Subscription DNA
FEBRUARY 28, 2019
If you ask any consumer today who has convenience as their top priority, the subscription services industry is the best thing that’s happened to meet… Read more. The post Subscription Services Heat Up in Retail appeared first on Subscription DNA.
The Marketing & Growth Hacking Publication
FEBRUARY 28, 2019
Lou Holtz knows a thing or two about personal growth. He is the only college football head coach to lead six different Division 1 programs to bowl games and is a recent inductee of the College Football Hall of Fame. “In this world,” he said once, “you’re either growing, or you’re dying. So get in motion and grow.” In other words, self-improvement?—?
Zuora
FEBRUARY 28, 2019
“The world as we know it is coming to an end,” Tien Tzuo, founder and CEO at Zuora, told attendees at the 2019 PSNI Supersummit in Atlanta last week. The post How to Reframe Your AV Business for the Subscription Economy appeared first on Zuora.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Outseta
FEBRUARY 28, 2019
By Geoff Roberts 4 min read Hi-dee-ho! Two months of 2019 are already behind us—here’s an update on what we’ve been cooking up at Outseta so far this year. New Feature! Lead Capture Form Builder We’ve long offered forms to help you build your email list as well as product registration and authentication forms that allow users to sign-up or login to your SaaS product.
Zuora
FEBRUARY 28, 2019
Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 2/25/19 appeared first on Zuora.
SaaS Onboarding Emails
FEBRUARY 28, 2019
Series Overview Pipefy is a process management system that offers a free “small team” account. Since there’s no “free trial” time, I captured the emails I received during the first month of being a user. During that time, Pipefy sent me seven emails. Day 1: Welcome Subject Line: ? Welcome to Pipefy! Sender Name: Team from Pipefy Send Time: Immediately after signup Objective/Content: Say hello, create a card CTA: Create a card Strengths: I don’t see emojis in subject lines often from SaaS compani
OpenView Labs
FEBRUARY 28, 2019
The post Weekly Walk with Drift’s VP of Growth, Guillaume Cabane appeared first on OpenView Labs.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Andreessen Horowitz
FEBRUARY 28, 2019
M&A in the biotech industry is off to a fast start in 2019.
Baremetrics
FEBRUARY 28, 2019
Intros, a product we launched to great fanfare three months ago, is being shutdown, having never made a single penny and costing our team months of work. But I’m getting ahead of myself… Playing the middleman. Since starting Baremetrics, we’ve always been a bit of a middleman between companies and people interested in those companies.
Kellblog
FEBRUARY 28, 2019
Few founder/CEOs come from a marketing background; most come from product, many from engineering, and some from sales, service, or consulting. But few — ironically even in martech companies — grew up in the marketing department and consider marketing home. When you combine this lack of experience with the the tendency that some marketing leaders and agencies have to deliberately obfuscate marketing, it’s no wonder that most founder/CEOs are somewhat uncomfortable with it.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Kraftblick
FEBRUARY 28, 2019
In Part 1 of our step-by-step guide, we talked about the creation of a marketing Discovery Plan and why SaaS companies need it. At the first stage, you should analyze the actions of competitors – in niches with established stable demand. To do this, you first compile a list of competitors for analysis ( here we share recommendations on how to do this).
Intercom, Inc.
FEBRUARY 28, 2019
That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. He joined in 2013 (when there were only about 300 global employees) with the mandate to grow the company internationally.
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