Tue.Oct 16, 2018

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SaaStock Dublin 2018: Get inside your Buyer’s Head – Improve Conversion Rates

For Entrepreneurs with David Skok

At this year’s SaaStock, I presented on one of my favorite topics: how to improve your marketing and sales funnel conversion rates using a deep understanding of what is going on in your buyer’s mind as the navigate through their purchasing process, and experience your marketing and selling.

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How to keep KPIs meaningful for your customer support team

Intercom, Inc.

“If you can’t measure it, you can’t manage it,” as Peter Drucker put it. But that approach doesn’t just apply to your supply chain management, revenue or churn rates – most fundamentally, it also applies to people and our performance. People are all unique, and our performance can vary from hour to hour, never mind from day to day. Measuring that is inherently messy and difficult, which is why crafting effective KPIs for people’s performance is so challenging.

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Get inside your Buyer’s Head – Improve Conversion Rates

For Entrepreneurs with David Skok

At this year’s SaaStock, I presented on one of my favorite topics: how to improve your marketing and sales funnel conversion rates using a deep understanding of what is going on in your buyer’s mind as the navigate through their … The post Get inside your Buyer’s Head – Improve Conversion Rates appeared first on For Entrepreneurs.

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Employee Spotlight: Sian Wang, CFO and Financial Trailblazer

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform. Q: What is your role at FastSpring? A: I serve as the Chief Financial Officer where I’m responsible for budgeting, forecasting, and strategic planning.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Reducing Churn With Machine Learning Powered Push Messages

Ryan Berg

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed way to reduce churn, and the wrong message at the wrong time.

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Reducing Churn With Machine Learning Powered Push Messages

Ryan Berg

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed way to reduce churn, and the wrong message at the wrong time.

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3 Best Co-browsing Software Companies

Upscope

Below we'll show you 3 of the best co-browsing software solutions in the market and how they're different. We cover Upscope, Surfly and Acquire. Related : What is cobrowsing? Why do cobrowsing solutions differ? Aren't they all the same? Not even close. Co-browsing is fundamentally different to traditional screen sharing because it involves passing the code rather than streaming a video.