Mon.Mar 11, 2019

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Visitor Recordings Part Two: Knowing What To Look For

The Daily Egg

If you missed the first part of our series on Recordings, you can pop over to Part One to learn the value of session replays, how to set up a viewing routine, and how to protect your visitors’ privacy. Now that you’re on board with making Visitor Recordings a part of your CRO efforts, how […] The post Visitor Recordings Part Two: Knowing What To Look For appeared first on The Daily Egg.

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Alignment on great product teams

Intercom, Inc.

To move quickly towards a mission, the core attributes of product teams –strategy, design and engineering – need to be well aligned. But how do you achieve that alignment and what happens when you don’t? I gave a talk at Building Intercom on alignment as a key quality of a great product team. You can watch the video above or read on for a lightly edited transcript.

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Ready For Rebranding? Validate Your New Direction To Minimize Risk

The Daily Egg

There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a nerve-wracking process for business owners, execs, and anyone else involved. This is because a rebrand has to resonate with audiences without losing touch with the current customer base. Failing to rebrand […] The post Ready For Rebranding?

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Sponsor SaaStr Annual Now — Get Into SaaStropolis!

SaaStr

Yes, it sounds early, but we are deep into planning for 2020 SaaStrAnnual. We’re running at 150%+ of last year for attendance already, so it will be quite something. The #1 change we are making is more that doubling the size of the sponsor expo and turning it into the hub of the event and “SaaStropolis” the City Center will be the hub of 2020 Annual.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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[Webinar]: How to Maximize Sales with APIs

FastSpring

Application Programming Interface—or APIs for short—are powerful resources for developers around the world. APIs are software intermediaries that help two or more web-based applications, platforms, or systems communicate with each other and initiate tasks or processes. For example, if you’re looking to embedded location maps on your website you can use the Google Maps API.

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4 customer onboarding metrics that SaaS companies should measure!

CustomerSuccessBox

Customer Onboarding Metrics help measure how efficient the onboarding process is and which parts need improvement. Different companies can measure different customer onboarding metrics as per requirements. Why customer onboarding metrics? Customer Onboarding is one of the most important aspects of the customer journey. Customer onboarding should be one of the first focus areas when the customer success practice is set up in your company.

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3 Ways You Can Avoid Wasting Your Company's Money on Technology

Entrepreneur - SaaS

Just because something is cheap or readily available doesn't mean that you ought to buy it. The same is true for IT spending.

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How to Calculate Customer Lifetime Value

Nimble - Sales

Every business owner needs to pay attention to a number of different things important for the business. The customer lifetime value is a necessary point on the list. If you’ve never heard of it, we’ll tell you everything you need to calculate your potential profit from your loyal customers. What Is the Customer Lifetime Value? […]. The post How to Calculate Customer Lifetime Value appeared first on Nimble Blog.

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On Startups, Platforms, and Innovation

Andreessen Horowitz

Editor’s Note: This testimony was delivered by managing partner (and former chairman of the board of the National Venture Capital Association) Scott Kupor to the FTC as part of their hearings — with various professors, policymakers, industry representatives, and other …

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Survey: Cloud monitoring, management tools come up short

IT World

Cost and complexity are the top shortcomings of tools enterprises need for monitoring and managing their cloud services, according to Enterprise Management Associates.

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PODCAST 48: The Secret to Amazing Sales Engagement w/ Max Altschuler

Sales Hacker

This week on the Sales Hacker podcast, we talk to Sales Hacker founder and VP of Marketing at Outreach , Max Altschuler. Max is a two-time author known for building intelligent and scalable businesses and joins us to discuss the new book, Sales Engagement and share some of the insights and tactics that are being adopted to deliver best-in-class revenue growth and sales team performance.

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Survey: Cloud monitoring, management tools come up short

IT World

(Editor’s note: Recent research by Enterprise Management Associates takes a look at how enterprises regard cloud management tools. This article by Shamus McGillicuddy, EMA’s research director for network management, details highlights of “ Network Engineering and Operations in the Multi-Cloud Era ,” a report based on EMA’s survey of 250 IT professionals and telephone interviews with a half dozen IT leaders.

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It Takes 18 Touches On Average To Get a Response from a Prospect (But It’s a Terrible Strategy)

Sales Hacker

Half of you are opening this blog thinking “finally someone’s going to explain what I had been thinking for a long time” The other half are probably thinking, “no, I read the latest report and the average number of touches to engage a prospect in 2019 was xyz” OK, stop, right there. All the reports you read about “average number of touches to engage” are wrong.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Amazing Ways To Get Google To Crawl and Index Your Website Fully

Backlinkfy

Apart from producing quality content and gaining organic traffic, there are a lot more things to consider and work on for your website. The most important being indexed by Google. And, the most tricky part is that Google does not index every webpage that’s out there. In fact, they are pretty picky when it comes to indexing pages and there is a very high possibility that most of your pages will not be indexed.

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How to Set up Your Inbound Efforts to Make Your Outbound Strategy More Effective

Sales Hacker

Outbound sales is often a hot topic because a silver bullet that applies to all personas and industries does not exist. Sales Managers too often get caught up in how to optimize their outbound efforts that they forget about enabling their team for handling inbound. But the most successful sales organizations build a predictable pipeline by leveraging a strong inbound strategy that supplements outbound efforts.

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Subscription60: Monday, March 11th

ProfitWell

Welcome to a new week, subscribers. It’s Monday, March 11th, I’m Abby Sullivan, and it’s National Eat Your Noodles Day as well as Napping Day — and since I can’t for the life of me decide which I like more, we’re indulging in both. Live it up today, first with all things subscription, followed by grains and a siesta. Click for sound. Get daily subscription insights direct to your inbox.

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The Missing Piece of Your Buyer Persona Process

Cobloom

Buyer personas do a great job at identifying perfect customers. But what about imperfect ones? Sometimes, you'll be able to identify bad-fit prospects a mile away, and focus your efforts elsewhere. But other times, they'll slip through the cracks. Before you know it, you've wasted hours of skilled time chasing a dead-end - or worse, closing a deal that isn't in anyone's interest.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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Why and How to Effectively Use Webinars in Your Content Strategy

2Checkout

You’ve probably attended a webinar or two (or more), but are you using them effectively as part of your overall content plan? In this blog post, we teach you the basics of hosting a webinar and how to use them effectively as you build out your content strategy and grow your business.

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The New SaaS Sales: Treat Perspective Software Buyers Like Investors, Not Customers

TriTuns

If you are a software vendor, consider this: What would it look like if you approached each sale like you were trying to raise investment capital instead of just selling a piece of software? Knowing that most software buyers (ah, funders, in this case) have a wide variety of investment options available to them, does your organization represent the best overall software investment opportunity out there?

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Selling in Europe – How to Localize Your eCommerce Business for Local Markets

2Checkout

As a digital company, your business is not bound by conventional borders and has the freedom and opportunity to reach customers anywhere in the world. And just as you look outward for new markets, customers are also looking beyond their physical borders for their goods and services.

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Growth Hacking Strategy To Get Awareness

Rakam

I love marketing on Linkedin, and recently I started use Dux-Soup to create awareness. Let me tell you about my little guerilla technique: I use Dux-Soup to visit the profiles of my target audience. I usually set my bot for 200 visits per day. The reason behind this is to create awareness. Think about it this way; when someone visits your profile you probably check their profile back to see who is this person and what is he doing?

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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The New SaaS Sales: Treat Perspective Software Buyers Like Investors, Not Customers

TriTuns

If you are a software vendor, consider this: What would it look like if you approached each sale like you were trying to raise investment capital instead of just selling a piece of software? Knowing that most software buyers (ah, funders, in this case) have a wide variety of investment options available to them, does your organization represent the best overall software investment opportunity out there?

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3 Smart Cause Marketing Content Campaigns By Small Businesses!

The Marketing & Growth Hacking Publication

Smart Cause Marketing Content is no longer the purview of big businesses. It’s now an era of social responsibility, even for small businesses. Cause-marketing has become something that gets brands instant brownie points in any content marketing, and especially on the social media. Customers who watch brands’ social postings want to know if these brands share their desire to make change happen in this world by supporting important causes.

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Coder puts Visual Studio Code in the cloud

IT World

A new opensource tool lets idevelopers run Microsoft’s open source Visual Studio Code editor on a remote server and access it through a browser. Using Coder’s Code-Server tool , available from GitHub, developers can code on a Chromebook, tablet, or PC and have a synchronized environment with Visual Studio Code. The tool also lets developers take advantage of CPU-bursting cloud instances for heavy tests and compilations. [ Get started with Visual Studio Code , Microsoft’s lightweight editor for

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ASC Adoption with Effectus Group and Zuora

Zuora

On Thursday, Jan 17th Zuora invited Bay Area controllers, revenue directors, and CFO’s to a talk with Effectus Group on […]. The post ASC Adoption with Effectus Group and Zuora appeared first on Zuora.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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The #1 reason you should start building a list now.

The Marketing & Growth Hacking Publication

The #1 reason you should start building an email list now. Photo by MARVIN TOLENTINO on Unsplash If you’re building an online business and you don’t have an email list, you’re building your castle on a foundation of quicksand. Let me explain… Back when social was a baby, Twitter was the coolest bar on the block and everyone had a free pass (not just celebrities).

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3 SaaS Sales and Marketing Funnel Conversion Rates

Upscope

If you knew that 1 in 8 people you emailed would buy your product, you would know how many emails to send to reach your target and also, you wouldn't worry about the 7 who didn't reply. SaaS after a time becomes a game of ratios. We'll show you Upscope's blog conversion rate and the sales conversion rate of 2 other companies. Related : SaaS metrics for 40 companies as examples Upscope blog to subscriber conversion rates Below we cover only the identifiable people coming from the blog and signing

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The New SaaS Sales: Treat Perspective Software Buyers Like Investors, Not Customers

TriTuns

If you are a software vendor, consider this: What would it look like if you approached each sale like you were trying to raise investment capital instead of just selling a piece of software? Knowing that most software buyers (ah, funders, in this case) have a wide variety of investment options available to them, does your organization represent the best overall software investment opportunity out there?