The “$20M to $500M” Question: Adding Top Down Sales
Andreessen Horowitz
DECEMBER 3, 2020
For many enterprise startups, the predominant initial go to market (GTM) strategy has been “ growth + sales ”, which relies on a bottom up, product-led approach to acquiring and retaining users and customers. But after successfully executing on this … The post The “$20M to $500M” Question: Adding Top Down Sales appeared first on Andreessen Horowitz.
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