Thu.Aug 23, 2018

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The Case Against The ‘Back To App’ Button In User Onboarding Emails

Chargebee

User onboarding emails are built around buttons that lure users to the app. Here's how you can build your emails around something better—user/product fit.

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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. And no matter how much it’s drummed up about, I don’t believe there are any shortcuts to accelerating your sales funnel.

B2B 56
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From Order to Invoicing and Beyond: Profitero Streamlines SaaS Financial Operations

SaaSOptics

Everywhere you look, eCommerce is booming—loudly. 64 cents of every dollar spent in retail stores are now influenced by digital interactions. Yet, for all the growth—and all the tools available to retailers and brands for managing the digital shelf—there are precious few ways to generate the strategic insights that drive decisive, successful actions.

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Understanding the Millennial Experience

Adhere Creative

W hether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may be how you can understand the millennial experience.

Startup 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Design in Interesting Times

Intercom, Inc.

We live in interesting times. Everything is changing rapidly around us, at a faster pace than ever before. This growth has many unintended effects, and when things speed up, they also get more complex and break down. So, how do we break out of this pattern? This was the basis for my talk on the 2017 Inside Intercom world tour. Below you can watch me deliver that talk or read on for a written account.

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