Sun.Feb 27, 2022

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Top SaaStr Content for the Week: Loom CEO, GainsightCEO, Airtable CMO, Zoom CRO, and More!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: As You Scale, About Half Your Team Will Be in Sales and Marketing. Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS. Dear SaaStr: I Think My Boss is Going to Hire a VP Above Me.

Scale 223
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The Sales/Marketing Expense Ratio

Kellblog

Question: how much does a $15M SaaS company spend on sales and marketing as a percent of ARR? Answer: 35% (with 45% and 15% as the top and bottom quartiles). Charts like this, from OpenView’s 2021 Financial & Operating Benchmarks survey , help us answer questions like that all the time. Good SaaS executives keep these metrics in mind, regardless of whether they get them from KeyBanc , RevOps Squared , OpenView , Opex Engine , or any other quality source.

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SaaS Vs Traditional Marketing Agency - Which is Better for Your Business?

Inturact

I f you had a toothache, would you prefer to see a general physician or the dentist?

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1/9/90 in Crypto

Tom Tunguz

Distributed autonomous organizations (DAOs) are one of the most vibrant areas of crypto. DAOs are groups of people with the right to vote to change how a crypto company operates. DAOs pop up for many different reasons: to form a social club that requires a token to join, to buy a copy of the Constitution , to manage open source software. Almost any group of people can organize a DAO to pursue a shared purpose.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.