Mon.Sep 16, 2019

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Product-User Fit Comes Before Product-Market Fit

Andreessen Horowitz

Product-market fit is “ the only thing that matters ” early on in the startup journey, wrote Marc Andreessen in June 2007.

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The SaaS Correction of Late 2019

Tom Tunguz

Last week, SaaS stocks fell by about 18% on average. The chart above shows the most recent enterprise value to forward multiple for a basket of next-generation software companies. The red line is the value and the blue line is the median over the same time frame. As of Friday, the median forward multiple is 9.3x which is a 11% drop from the previous high of 10.5x.

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How to Determine the Best Value Metric for Your SaaS Product

Cobloom

SaaS pricing is difficult to master, and just a few tweaks to your strategy can have a huge impact on your revenue. Today, I’m looking at how you can determine the most appropriate value metric for pricing your SaaS product.

Metrics 60
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Freemium: It's About Acquisition, Not Revenue

ProfitWell

In this week’s episode, Hiten and I want to talk to you about something both of us have a lot of experience with: freemium product strategy. With more startups looking into this model every day, we think it’s important to discuss the inherent tradeoffs of using freemium for your business. While both Hiten and I are big proponents of freemium, it’s definitely not the easiest business model to work with if you don’t understand how to make it work.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Identify the Best Marketing Platforms to Reach Your Target Audience

Nimble - Sales

Finding your target audience is an essential step while setting up a business. Many small business owners confuse the terms target audience and target group. Target Group are the people you want to benefit from the product. Target Audience is the people you want to market the product so that it eventually reaches the target […]. The post How to Identify the Best Marketing Platforms to Reach Your Target Audience appeared first on Nimble Blog.

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Ready, Set, Grow: Future-Proof Your Business with Cloud-Based Financials

Sage Intacct

Technological change is accelerating at a frenetic pace—and with dramatic impact. It’s reshaping customer expectations, employee requirements and attitudes, and disrupting business practices, models and entire industries.

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The SaaS Metrics Roundup

SaaSX

Let’s face it: SaaS metrics are confusing! Whether you’re a founder attempting to track and predict growth or a new hire trying to fix an outdated system – there’s a lot to know and understand. What metrics should you be tracking? And how and when should you be tracking them? These 5 articles will get you out of the SaaS metrics maze and on your way to success today!

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16 Minutes on the News #8: Apple Camera, Services; Wearables – Where are We

Andreessen Horowitz

This is episode #8 of our news show , 16 Minutes , where we quickly cover recent headlines of the week, the a16z way — why they’re in the news; why they matter from our vantage point in tech — …

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6 SEO Strategies to Follow in 2019

The Marketing & Growth Hacking Publication

The strategy utilized in today’s time by businesses is the search engine optimization strategy for ranking high in search. It has proved to be beneficial not only for online retailers but also for B2B businesses. The purpose of SEO is to rank your website higher whenever a user searches any relevant information relating to your business, products, or services.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Top 10 Best SEO Services in Los Angeles: Consultants | Agencies | Firms (Quarterly Updated Guide)

Backlinkfy

Digital marketing today is changing how we discover new resources, products, and information but how can you stay on top of every strategy without spending a fortune? This is where SEO comes into play! Any online business serious about organic growth should not ignore SEO, especially in an industry or city like Los Angeles with tons of competitors. As an entrepreneur or online business owner in Los Angeles, you are more interested in building your online business, generating revenue and developi

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Recur Now 9/16:JOANN Crafts Its Own Subscription Space

ProfitWell

Today, we dive deep on JOANN Fabrics and Crafts new venture in the subscription space. We also spotlight a timesaving product, drop details on which startup acquired Ford's subscription service, and introduce you to this week's Subscription Sapien: Gail Goodman. Today's Top Subscription News. Signal by Drafted. We’re putting a product spotlight on Signal by Drafted.

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What are some of the top questions to ask while evaluating marketing automation software?

Net-Results

Very good question! Here are some key questions to ask during the sales process. Note, I took these from the Marketing Automation’s Buyer’s Guide I wrote a while back (still 100% relevant!). Go grab it through this link , or just keeping reading: Why do I need this? You’d be surprised how few marketers can answer this question on a demo.

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2019 Expansion SaaS Benchmarks Report

OpenView Labs

The post 2019 Expansion SaaS Benchmarks Report appeared first on OpenView.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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5 Easy Fixes that Will Instantly Help you Get More from Google Analytics

The Daily Egg

Google Analytics is without a doubt the single most popular digital analytics tool of all time. Full stop. While it’s impossible for anyone to give the exact number, according to many different sources it’s used by over 50% of websites on the internet. And because about 30% of the remaining half is not using any […]. The post 5 Easy Fixes that Will Instantly Help you Get More from Google Analytics appeared first on The Daily Egg.

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Meet BetterCloud’s New Chief Revenue Officer, Chris Jones

BetterCloud

Our new Chief Revenue Officer Chris Jones aims to institute a “best is the standard” sales culture at BetterCloud. He’s excited about the market opportunity that BetterCloud has for the taking. “Do the right thing” is his North Star—so you can expect to see his decisions reflect this mantra. We’re excited for the enthusiasm and change that Chris has already brought and will continue to bring to the sales organization.

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ChurnZero Selected as Best Tech Startup Finalist in 2019 Timmy Awards

ChurnZero

ChurnZero Selected as Best Tech Startup Finalist in 2019 Timmy Awards. Tech in Motion announces top local tech companies and launches public voting to determine winners. . . Tech in Motion has recognized ChurnZero as a finalist for 2019 Best Tech Startup as a part of the Annual Timmy Awards, which they host to celebrate the top workplaces for tech professionals.

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PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

This week on the Sales Hacker podcast, we speak with Jason Holmes , President and COO of Showpad. Jason specializes in executive sales leadership with CRM, SaaS, and other tech companies. He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. He also served on the board of directors for SIM Partners. If you missed episode 74, check it out here: PODCAST 74: Picking Up the Right Company to Work for w/ Ryan Lallier.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.