RevenueCat: Across 10,000+ Mobile Apps, Longer Free Trials Perform Better
SaaStr
DECEMBER 25, 2022
RevenueCat (where I was lucky enough to be the first investor) automates subscription management for mobile apps. It recently published its annual review of data from the 10,000+ mobile apps it powers subscription management for and I learned a few interesting things: Longer Trials Are Better. This is always a debate, and RevenueCat is more focused on mobile apps that traditional browser / desktop apps.
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