Sun.Aug 21, 2022

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Dear SaaStr: What Do You Do To Stop Customers From Abusing Free Trials, Sharing Accounts, etc.?

SaaStr

What are some techniques SaaS companies use to combat trial abuse / people trialling multiple times? My advice: Just let it go. At least for now, and probably a very long time. A lot of things will drive you a bit nuts when you are small: Folks that do repeat free trials. Folks that share accounts. Early customers that got “too good of a deal”. Customers that use a cheaper edition they aren’t entitled to.

Scaling 278
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How Quickly Should You Grow to Key ARR Milestones? The Rule of 56789

Kellblog

Question: what do you call a ten-year old startup with $10M in ARR? Answer: a small business [1]. When you make a list of key SaaS metrics, you’ll rarely find age listed among them. That’s correct in the sense that age by itself tells you little, but when size is measured against age, you get a rough meaure of velocity. It’s a lot like people.

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Top SaaStr Content for the Week: ICONIQ, Marketo, Twilio, Payhawk Just for Starters!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things That Always Work in SaaS Marketing. 10 Things I’d Do Differently as a Founder Next Time. Why Some VC Investments Work Out, and Some Don’t.

Scale 191
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BANT: A Dead Easy Method for Qualifying Leads

CloudKettle

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline. Budget: Do they have the ability to spend? It’s great to have people interested in your product or service, but you want to ensure that […].

B2B 59
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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25+ Follow-Up Sales Email Templates (and Examples) for 2023

CloseSaaS

Perfect your sales email follow-up messaging and increase conversions with the 8 top-notch email examples provided here—plus bonus content!

Sales 52