Fri.May 27, 2022

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The Top 20+ SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And Much More

SaaStr

So for a while now we’ve been running polls on LinkedIn. They aren’t scientific, but they do poll out 25,000+ LinkedIn followers, who consist mainly of SaaS executives. So there’s something to them. And at least — they can trigger some thinking. A few of my favorites: #1. Most of you give about a 12.5% discount on average for multi-year deals.

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WWDC: Is Apple preparing to give iPad a mammoth upgrade?

IT World

The lack of true multi-tasking has long been a criticism thrown at the iPad, but this may (or may not) be about to change, and we may (or may not) learn more about this at Apple's Worldwide Developers Conference (WWDC). The big event begins June 6. Let’s mingle, let’s mix it up. The evidence for the change is sparse — it consists of additional WebKit code for a multitasking mode that suggests freely-resizable windows.

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Uncharted and Electric: ProfitWell’s Founders Share Their Non?Obvious Lessons in Bootstrapping And Why They Decided to Sell to Paddle for $200M

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is are Patrick Campbell & Peter Zotto and they and Poya discuss why they decided to sell to Paddle for $200 Million and share some of the wisdom they have learned over the last 10+ years bootstrapping ProfitWell. They discuss: How Patrick knew Peter was the person he wanted to work with for a lifetime.

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6 Android settings for smarter notifications

IT World

Ah, notifications. Has any other technological wonder managed to be so incredibly helpful and so impossibly irritating at the same time? Notifications truly are one of our smartphones' greatest strengths — and one of their most irksome annoyances. They keep us connected to important info and yet also keep us tethered to our digital lives at the most inopportune times.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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7 Techniques for Building Reliable AI Models

Andreessen Horowitz

This is an edited excerpt from Trustworthy AI: A Business Guide for Navigating Trust and Ethics in AI by Beena Ammanath (Wiley, March 2022). Ammanath is executive director of the Global Deloitte AI Institute and leads Trustworthy & Ethical Technology at Deloitte. She has held leadership positions in artificial intelligence and data science at multiple.

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7 Techniques for Building Reliable AI Models

Andreessen Horowitz

This is an edited excerpt from Trustworthy AI: A Business Guide for Navigating Trust and Ethics in AI by Beena Ammanath (Wiley, March 2022). Ammanath is executive director of the Global Deloitte AI Institute and leads Trustworthy & Ethical Technology at Deloitte. She has held leadership positions in artificial intelligence and data science at multiple.

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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

Choosing the best penetration testing company can seem like a daunting task. If you're the process of selecting your web application penetration testing vendor and if you don't know how or why to make a final decision - your're not alone. It's easy to become confused and lost in all the jargon. "Enumeration" this. "Hardening" that. "Security posture" this.

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12 Marketing Automation Best Practices in 2022

How To Buy Saas

What are marketing automation best practices? Marketing automation best practices are the practices that help a business in strengthening its marketing strategy while assisting and managing the overall process required in between, leading to constant engagement and building of customer relationships. There are marketing teams everywhere. And everyone has some kind of particular marketing strategy.

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May 27 – Customer Success Jobs

SmartKarrot

Role: VP, Customer Success – Remote Location: Remote, United States Organization: League As a VP of Customer Success, you will lead League’s overall commercial partnership with selected strategic platform partners. Work with the partner organization and cross-functionally in League to lead the development and delivery of the solution, ‘Powered by League’, to the market.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How and Where To Answer Three Basic Questions on Your Website

Kellblog

Startups need to make it easy to find great answers to three basic questions on their websites. What is it? What do people do with it? Who is the company behind it? Sure, there are other important questions. How does it work? Why is it different? Who uses it? What benefits have they achieved? All important stuff, no doubt. But today, we’re going to focus on first things first — does your website make it easy to find really good answers to these three core questions?

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The Secret to Knowing What Your Customers Want (Before They Do)

SmartKarrot

How wonderful would it be to know what your customers want. It would save time and money by not wasting time building unwanted products or services. And, who does not want to know more about creating demand for their product? We may think we know what our potential customers want. But do we really? Customers are fickle. They constantly change their minds and will often surprise you.

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Product-led Growth: What It Is and Why You Need It

Totango

Product-led growth (PLG) has emerged as one of the best strategies for selling SaaS software. It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth.

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What is Email Automation?| Benefits, Tools and Examples (2022)

How To Buy Saas

If you work in sales or marketing, you’ve probably heard of email automation. You must maintain contact with your prospects and consumers as a marketer or business owner. You may send targeted and automated emails to your target audience at the proper moment with email automation. We’ve covered all you need to know about email automation and how to use it in your marketing strategy in this article.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.