Tue.Jan 15, 2019

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Announcing The Complete Guide to Using Chatbots for Sales

Intercom, Inc.

The promise of chatbots is attractive: enable businesses to grow their revenue, 24/7 and at scale. Today, we’re publishing The Complete Guide to Using Chatbots for Sales to help you get started. Over the last thirty years, how we sell has changed tremendously. Long gone are the days of door-to-door sales and telemarketing (RIP ??). And next to go are the lengthy contact forms, multi-part email chains and delayed callbacks that frustrate salespeople and buyers alike.

Scale 127
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The 5 Best Customer Retention Strategies for Subscription Businesses

Totango

The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. The modern subscription-based economy has empowered customers to think short-term , with promises of being able to opt-in, cancel anytime, and leave freely.

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Coding, cloud skills are most in demand for network pros

IT World

To get ahead, network and data-center professionals should study up on "infrastructure as code" and capitalize on whatever cloud experience they can acquire.

Cloud 76
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7 Fundamentals to Due Diligence You Need to Know

Divestopedia

Thinking of buying, selling or merging? These are 7 key pieces of advice about doing your due diligence that you need to know before making that final decision.

64
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Instapage is using ChartMogul to move upmarket

Chart Mogul

Instapage CEO Tyson Quick shares how his team leverages ChartMogul to track the health of the business, plan for the future, and experiment with different optimizations. Instapage is a post-click optimization platform for advertisers and marketers. With Instapage, brands like Unilever and HelloFresh can increase the conversion rates of their digital ad campaigns.

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Seven Simple Steps for Creating Effective Reports

CloudKettle

Often the hardest part of creating effective reports is deciding what information needs to be conveyed. The post Seven Simple Steps for Creating Effective Reports appeared first on CloudKettle.

Data 40
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How Digital Marketing Will Change in 2019

Neil Patel

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.

Marketing 112
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SaaS Metrics Refresher #8: Data Literacy

Chart Mogul

It's more important than ever to ensure that your whole team is well equipped to work with metrics and data. Just like people don’t need an advanced English degree to be literate, your employees don’t need advanced statistical knowledge and programming skills in Python or R to be data literate. Reading and writing skill levels are often defined by what people can or can’t accomplish in their everyday life—we must do the same for data literacy.

Metrics 53