Tue.Apr 28, 2020

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7 Important A/B Testing Rules to Double Conversions

The Daily Egg

If you want to double or triple your conversion rates over the next 9 months, A/B testing is the foolproof way to do it. Any funnel, any business model, any marketing channel. You could easily double your customer counts within the next year. All without having to increase your marketing spend or get more traffic. […]. The post 7 Important A/B Testing Rules to Double Conversions appeared first on The Daily Egg.

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Benchmarking Sales Prospecting Volumes, Deal Terms, and Meetings in the Coronavirus Era

Tom Tunguz

How do you benchmark a sales organization in a time like this? This is one of the questions that Jim Benton, CEO of Chorus.ai, answers every day in his Daily Briefings. Using data across 10m telephone calls, Jim highlights how the coronavirus is changing sales team performance. Here are some of the highlights from my reading. Cold calls are down 67% , while connect rates have fallen by about 10% since January.

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Round Trip Employees: When It Works & Maybe When It Doesn’t

SaaStr

My second boss everywhere came from a very big, very old tech company. He inherited one of their firm rules: “When you leave, if you leave … you can’t ever come back!” I didn’t get that rule. If someone great left, wouldn’t you want them back later? Things change. Life changes. In fact, right after that we hired a roundtrip employee as our CTO in my first start-up and it was amazing.

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Benchmarking Sales Prospecting Volumes, Deal Terms, and Meetings in the Coronavirus Era

Tom Tunguz

How do you benchmark a sales organization in a time like this? This is one of the questions that Jim Benton, CEO of Chorus.ai, answers every day in his Daily Briefings. Using data across 10m telephone calls, Jim highlights how the coronavirus is changing sales team performance. Here are some of the highlights from my reading. Cold calls are down 67% , while connect rates have fallen by about 10% since January.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Reading list: Thinking about design

Intercom, Inc.

Intercom is a proudly product-first company , with a focus on delivering great product that helps our customers build relationships with their users. Being product-first or product-led has shaped our culture and ethos in very palpable ways, and one of the characteristics of that culture is the degree to which we think deeply about how design. Above all, we have fostered a culture that encourages strong opinions – our opinions can change with time and circumstance, of course, but what remains con

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How Chatbots and Live Chat Can Help Improve Customer Retention

Nimble - Sales

Did you know that 48% of customers are more likely to return to a website that is equipped with live chat? As a means to enhance customer service, live chat has taken the eCommerce industry by storm. Until just a few years back, problems of slow response times and unhelpful answers were major obstacles to […]. The post How Chatbots and Live Chat Can Help Improve Customer Retention appeared first on Nimble Blog.

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Moving to Online Customer Support: 8 Tips to Ease the Transition

Groove HQ

Our best advice for smoothly transitioning your team to online customer support. The post Moving to Online Customer Support: 8 Tips to Ease the Transition appeared first on Groove Blog.

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MaaS comes to the masses

Zuora

This bylined article by John Phillips, GM EMEA at Zuora, was first published in ITS International. From autonomous vehicles (AVs) […]. The post MaaS comes to the masses appeared first on Zuora.

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Investing in Tecton

Andreessen Horowitz

The properties of a software system – performance, accuracy, security, compliance, and so much more – have traditionally been dictated by the code used to build it. As a result, an entire tool chain has been developed to aid in … The post Investing in Tecton appeared first on Andreessen Horowitz.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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These Cost-Reduction Strategies Aren’t Easy, But They Could Save Your Business

OpenView Labs

Businesses across the globe are facing unprecedented challenges in the face of the COVID-19 pandemic. In this environment, it doesn’t matter if you’re the CEO of a startup or a well-established company—you’re going to have to make some difficult choices that will probably keep you up at night. Despite the world being turned upside-down, one thing remains steadfastly true: A company’s two most important assets are its cash and its people.

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Investing in Tomorrow Health

Andreessen Horowitz

Going to the hospital was once a move of last resort. In fact, up through the 1930’s, 40% of healthcare services were delivered in the home. But as medical technology grew more advanced (and bulkier, and more expensive), and … The post Investing in Tomorrow Health appeared first on Andreessen Horowitz.

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How to value cloud-based open source software services

IT World

The public cloud and open source software are pretty much coupled these days. No matter if you’re running Kubernetes as a service, MySQL, Linux, or that open source text editor you’ve used since college, it’s all there for the taking, as a service. However, it’s really not free. Cloud providers charge for usage, either by time or other resource-units consumed.

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In a Crisis, This Is What Good Looks Like

OPEXEngine

In the early stages of a major business transformation, the leaders of a large global airline faced an urgent new priority—responding to the impact of Covid-19 on employees and passengers. Their first moves were grounded in empathy and compassion: keeping customers and employees safe, and maintaining the operational network long enough to return passengers home.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Subscription vs license: the end of perpetual license software

ProfitWell

Many companies are now switching from a perpetual licensing model to subscription-based licensing. This pricing model can be a win-win for both the consumer and the business. It allows the consumer access to software they previously could not afford and allows the business to focus on more efficient incremental development and potentially get more money over a longer period of time.

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How Cloosiv’s scrappy team of 5 acted fast to move hundreds of local cafes online

CloseSaaS

The team at Cloosiv has seen steady growth since it launched in 2017, but they’ve never seen growth quite like what they're seeing now. We sat down with Cloosiv's founder to talk about how their industry has shifted and what it’s meant for their business.

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Native lead capture forms are here!

ReSci

We’re excited to announce native lead capture forms for Cortex to build your email list and convert more customers! Lead capture forms will enable marketers to: Create lightboxes, sidebars, banners, and landing pages with an easy-to-use drag and drop editor. We have 100+ themes available. The post Native lead capture forms are here! appeared first on ReSci.

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April 28 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Remote, USA Organization: LivePerson As a CSM, you will own a portfolio of Enterprise customers and have responsibility for driving successful programs that enable usage growth and overall return on investment. As the trusted advisor on all program-related activity, you’ll ensure interactions are managed to customer satisfaction, relationship health and program success.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Announcing SMS marketing for Cortex!

ReSci

We’re excited to announce native SMS to help you capture, convert, and retain mobile customers! Our market leading SMS allows marketers to: Build lists with pop-ups on desktop and mobile, and keyword opt-ins (text to join). You can choose from our pre-designed templates, or your. The post Announcing SMS marketing for Cortex! appeared first on ReSci.

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3 Simple Steps to Get Your First 10,000 Visitors from Google

Neil Patel

Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.

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Customer Retention Strategies That Work in Uncertain Times

Totango

Change is one of the few constants in life, especially in business. Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions. A global pandemic is but one possibility here; natural disasters and other crises may pull the rug out from under your organization’s feet at any time.

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PODCAST 107: Origin Stories and the Core Principles of Sales Leadership with Lori Richardson

Sales Hacker

This week on the Sales Hacker podcast, we speak with Lori Richardson , founder of Score More Sales. Loris is passionate about pursuing, advocating, and furthering the cause of female sales leadership and helping women advance through their careers. To that end, Lori also founded Women Sales Pros, the first community online dedicated to helping smart, savvy women get into B2B sales positions and sales leadership and to help companies find and develop great women sellers.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Meet Naomi, she’s not an actress but a real CSM!

ChurnZero

Naomi may be famous for reengaging our churn monster “ Disengaged Dave ” in ChurnZero’s latest video, but before her acting debut, she was ChurnZero’s 18 th employee and our very first Customer Success Team Lead. Last week, we chatted with Naomi about her life in and outside of ChurnZero, and here’s what our Customer Success Manager (CSM) behind the camera had to share. .

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