Wed.Jan 08, 2020

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The Hard Truth: Revenue Management Complexities Unique to SaaS

Chargify

Revenue management is about predicting customer behavior to maximize revenue. It’s about selling the right products at the right prices to specific markets, and since its conception in the mid-’70s, it has helped companies like British Airways, Marriott Hotels and National Car Rental thrive. One way that revenue management works in travel and hospitality is by adjusting prices to fill up inventory (i.e., seats and rooms) that would be wasted if they went unused.

Revenue 59
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Does psychological pricing work? Definition & examples | ProfitWell

ProfitWell

Have you ever walked past your favorite store and the windows were plastered with signs that read, “BOGO 50%! TODAY ONLY!” then proceeded to walk in and purchase things you didn’t even need? If the answer is “yes,” then you, my friend, are a victim of psychological pricing. It’s okay, though. Retailers, restaurants, and businesses alike have utilized psychological pricing tactics in some regard.

Pricing 52
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The Only 2 Things That Really Motivate a Salesteam

SaaStr

Culture matters. Growth matters. Mission matters. They all matter. You have to do this. And that may be enough for most of your early employees. They may even be OK with low salaries, and not even care that much about money, or where it is all going, or who they’ll report to, most of your earliest folks. But to a true sales professional, a successful one, really only two things truly matter at the end of the day to motivate them: They need to see the top reps making real money.

Sales 188
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16 Key Metrics for the Passion Economy

Andreessen Horowitz

The Passion Economy is growing by the day. From writers launching newsletters on Substack to influencers-turned-designers on Pietra, more people are taking advantage of digital platforms to make money off their unique skills. According to a study of nine digital … The post 16 Key Metrics for the Passion Economy appeared first on Andreessen Horowitz.

Metrics 121
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Overcome Infobesity with Integration and Enablement

InsightSquared

Technology is changing the way that marketing and sales organizations work today. There has never been so much data and insight available around accounts and individuals that enables organizations to do all sorts of activities more effectively and efficiently than ever before. From prioritizing your target universe to knowing when buyers are in-market, who to approach and which specific messages to use when targeting, data has opened up a whole new range of scale and scope for marketing and sale

More Trending

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36 ?est Team Productivity Tools for 2020

Nimble - Sales

The modern world is a world of globalization and the internet. Therefore, it often happens that a team includes people from different cities and (even countries) working on the same project. There is never enough time, and spending it on constant meetings or personally notifying each employee about new developments is simply inefficient. This is […].

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How modern sales teams use Slack to close more deals

CloseSaaS

Account based collaboration is manifesting itself as the strategy of choice for modern sales organizations. As a result, high performing sales teams are using Slack more than ever.

Sales 52
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11 Levels of Customer Success Maturity

CustomerSuccessBox

As more and more B2B SaaS companies start building their customer success division and being customer success focussed, customer success has expanded to become large and complex like other departments. Customer success department’s responsibilities are slowly increasing to encompass several things like increasing LTV of customer base, reducing churn, providing references, case studies, customer stories to sales and marketing, providing feedback to product team, creating upsell opportunities, fac

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HubSpot’s 5 Strategies for Transitioning to a Product-Led Organization

OpenView Labs

About six years ago, we noticed a dramatic shift happening in the world of buying and selling: companies that were going to market as “product first,” customer experience-focused entities were outpacing large incumbents that were over-reliant on high touch, high friction sales models. It became clear to us that these product led growth (PLG) companies like Atlassian and Dropbox were simply matching how they sold with how consumers (humans) wanted to experience and buy software.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Retention first?

ProfitWell

Today, a musical look at the future of streaming. Plus, customer retention predictions for the year to come. And the retailpocalypse is on fire. When will retail fight back? Your top subscription news. An issue for streaming, on the horizon. Jimmy Iovine, the record executive who made his leap to Silicon Valley, looks back on the decade in the music business —and says he sees a major problem on the horizon.

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5 Sales Lessons from Leadfeeder’s Journey of Growing $150 MRR Without Salespeople

Chart Mogul

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. First things first, if you’ve arrived at this article eager for a quick fix to massive growth, reconsider proceeding.

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How to Recession-Proof Yourself (and Your Career in Sales): 4 Steps to Take Now

Sales Hacker

One thing is certain, recessions will come , and that creates a lot of uncertainty for those of us who love the startup life, where job security is already in question! Throughout my career, I’ve learned to recession proof myself, and because of that I’ve survived several recessions and downturns. The most important thing I learned is that now is the time, while the economy is strong, to start preparing.

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5 Sales Lessons from Leadfeeder’s Journey of Growing $150k MRR Without Salespeople

Chart Mogul

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. First things first, if you’ve arrived at this article eager for a quick fix to massive growth, reconsider proceeding.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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CDP vs. DMP: Which One Does Your Business Need?

Hull

Two popular martech tools have quickly risen up the ranks in the past decade: the customer data platform (CDP) and the data management platform (DMP). While both tools share similar features, it’s important to call out some key distinctions between CDPs and DMPs so that you can make an informed decision on acquiring the right tool to best suit your organization’s needs.

B2C 52