The Hard Truth: Revenue Management Complexities Unique to SaaS
Chargify
JANUARY 8, 2020
Revenue management is about predicting customer behavior to maximize revenue. It’s about selling the right products at the right prices to specific markets, and since its conception in the mid-’70s, it has helped companies like British Airways, Marriott Hotels and National Car Rental thrive. One way that revenue management works in travel and hospitality is by adjusting prices to fill up inventory (i.e., seats and rooms) that would be wasted if they went unused.
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