Tue.Apr 16, 2019

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3 Steps to Choosing Your Next Product Build

OpenView Labs

Most of the time, the hardest problem isn’t building your product, it’s figuring out what product to build. You typically don’t have a lack of ideas; there are only so many hours in the day, so you need to make smart choices about where you invest your time. My secret sauce for picking the “right” product to work on is to only choose products that allow me to deliver a unique solution to a pronounced and widespread problem.

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How to scale a global sales operations team

Intercom, Inc.

As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations. Until Xerox created the first team in the 1970s, sales operations didn’t exist. Fifty years later, it’s still one of the hardest functions to nail. On the surface, their mission is simple: enable the sales organization to run better and faster.

Scale 177
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How to Increase Product Adoption Rates: Tips for SaaS Enterprises

Totango

Congratulations! You’ve won a new customer and helped them learn how to use your product or service. What happens next? In a perfect world, the customer would fully leverage it, then spread the word about your business to their friends and community. But in reality, all products and subscriptions have a learning curve that can block a customer from fully adopting the product.

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Want A Shot at $100K? Submissions Are Open For The SaaStr & Ingram Micro Startup Pitch Competition!

SaaStr

Need some extra cash flow to help your startup take it to the next level? Well, we’re here to help! We’re excited today to announce the first ever SaaStr Startup Pitch Competition presented by Ingram Micro. This new program invites Founders & CEOs to submit their startup for a shot at a $100K prize. The goal of this inaugural program is to uplift members of the SaaS community and help kick-start raising startups based on three categories: Best Strategy + Vision, Most Likely to B

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility

Groove HQ

Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. In fact, 84% of customers trust online reviews as much as personal recommendations. Whether it’s choosing a new coffee maker or trying out software to increase team productivity, we all look out for social proof—reviews, mentions, […]. The post Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility appeared first on Groove Blog.

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5 Tips to Reduce Churn on Subscriptions

FastSpring

The best thing about a subscription program is the reliable revenue it generates. The worst thing about it is that a healthy chunk of that “reliable” revenue is actually pretty unreliable. Yes, we’re talking about churn. What is churn? Customer churn happens when an existing customer stops doing business with you. Your subscription churn rate is the number of subscribers you lose over a given period.

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4/16: Disney+ vs. Netflix: the battle rages on

ProfitWell

Wake up with subscription and you’re set. It’s National Wear Your Pajamas to Work Day, but since I’m a high functioning grown up, this is about as wild as it’s gonna get. Abby here, with the subscription news we need on this fine Tuesday. The Rundown In resources. Curaytor Your Search. So you’re losing business to your competition, you say? A quick Google search should clear things up, and Curaytor has an in depth piece looking at the why behind people choosing your competition over you (and how

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MarketPlace Payment Solution Challenges

Agile Payments

MarketPlace Payment Solutions.

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Growth Marketing Conference: Toronto

BrightBack

April 24 - 25, 2019: Growth Marketing Conference: Toronto. Our CEO Guy Marion will be on stage with Suneet Bhatt, General Manager at Crazy Egg, sharing the secrets to sustainable growth at Growth Marketing Conference in Toronto.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Subscribed Podcast: Sandeep Jain on the $10B opportunity in enterprise IT

Zuora

On the latest Subscribed Podcast, we talk to Sandeep about the ongoing transition to “as-a-service” business models, customer support, and “the next $10 billion opportunity in enterprise IT.”. The post Subscribed Podcast: Sandeep Jain on the $10B opportunity in enterprise IT appeared first on Zuora.

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SaaStock West Coast: San Francisco

BrightBack

September 10 - 12, 2019: SaaStock West Coast. Join us in San Francisco! Our CEO, Guy Marion, will be on stage discussing how retention is the bedrock of successful SaaS and subscription growth.

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How can a marketing automation platform help me nurture a prospect through the sales funnel?

Net-Results

Marketing automation helps you move prospects down the funnel in two ways: It allows you to identify prospects whose timing for purchasing is changing to your advantage, It allows you to build relationships with prospects whose timing isn’t right yet. So, to answer your question. As long as a prospect’s timing isn’t right yet, marketing automation software will help you build a relationship with a prospect automatically (which also means you can do it at scale, with as many prospects at the same

Scale 40
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Growth Marketing Conference: San Francisco

BrightBack

December 10 - 12, 2019: Growth Marketing Conference in San Francisco. Driving growth through acquisition alone is yesterday's game. Join us in San Francisco as our CEO, Guy Marion, discusses best practices leading to customer retention and driving sustainable growth for today's subscription businesses.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Product Tip Tuesday: Profile Cleanup

BetterCloud

There are manual actions and there are fully automated workflows. Sometimes, neither is exactly what you need. Lucky for you, on-demand workflows give you the best of both worlds. These workflows are customizable automation sequences where you can string together a collection of actions and press play when you want , instead of waiting on a trigger.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Building a hyper-growth company is hard anywhere, but building one outside the Bay Area comes with its own unique challenges. Learn how Pendo built a product, team, and culture in its Raleigh hometown that could scale coast-to-coast and continent-to-continent. Want to see more content like this session? Join us for SaaStr Annual 2020. FULL TRANSCRIPT BELOW.

CTO Hire 154