Mon.Dec 17, 2018

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5 Most Popular Posts of 2018

Tom Tunguz

The five most popular posts of 2018 were: The Strategic Shift in Revenue for SaaS Startups as They Scale - or popular by any other post by a factor of 10, this post discusses the importance of focusing on renewals as a business reaches $10M, $20M and beyond in ARR. The dynamics of retention meaningfully change the way the business ought to be managed.

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PODCAST 38: Why Selling to Your Customers Stated Needs is Completely Wrong W/ Munya Hoto

Sales Hacker

This week on the Sales Hacker podcast , we talk to Munya Hoto , Digital Marketing Director at Foundry and a Founding Member of the London Revenue Collective. . Munya is an accidental marketer who comes to marketing from an economics background and who has helped develop unique insights into how to expand the market opportunity for growing companies.

Scale 78
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ChurnZero Becomes a HubSpot Connect Beta Integrator

ChurnZero

ChurnZero the real-time Customer Success platform announced that it has joined HubSpot as a Connect Beta Integrator. Today, ChurnZero announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers.

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David Skok on choosing the right metrics for the right growth stage

Chart Mogul

In this one-off episode of SaaS Open Mic recorded at SaaStock Dublin, I talk to the "Godfather" of SaaS metrics, David Skok. “I found some of my readers were obsessing over getting perfectly accurate CAC-LTV figures before they had a repeatable sales processes, so the data they had was completely meaningless…” In the world of SaaS, this guest needs no introduction.

Metrics 45
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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One Big Reason Your SaaS Business Needs Cohort Analysis

Cobloom

When it comes to generating revenue, some businesses have a pretty straightforward life. They invest a ton of resources into acquiring new customers, and once a sale is made, that's it: the money is in their pocket, and they can focus on acquiring new customers. You, however, have a harder time. Your SaaS business operates on recurring revenue, and any given month, you face a fresh new battle to earn the continued trust of your customers.

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Your guide to a successful live chat support implementation

Intercom, Inc.

Live chat is a powerful tool , but only when it’s used properly. If you want to support customers with live chat, you’ll need to make smart decisions about where it’s added to your site, how your customer service team will use it, and how it integrates with your other support processes. We’ve put together this guide to help you not only successfully implement live chat on your website, but also to offer the right kind of experience for your customers.

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4 Best Practices for Aligning Sales and Marketing Internationally

yoursales

4 Best Practices for Aligning Sales and Marketing Internationally. Sales and marketing alignment is already a challenge, but it’s even more difficult when your company is expanding internationally. In addition to thinking about how to adapt sales content and processes to account for new markets, you also have to consider how to keep sales and marketing teams on the same page across time zones and large distances.