Tue.Dec 10, 2019

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5 Interesting Learnings From Bill.com’s IPO

SaaStr

Bill.com is a bit — OK, maybe a lot — more lower profile than many of the SaaS Unicorns to IPO lately, but it’s one of my personal favorites. Why? First, we run SaaStr on Bill.com. We wouldn’t be able to approve bills, get paid, and pay our vendors effectively without it. I love Bill.com as a product. Also, Bill.com got started about the same time as Adobe Sign / EchoSign and I got to know second-time CEO Rene Lacerte a bit over the years and always thought he was bo

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Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

Unbounce

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one. And so on. (And so on.). While this cycle can be effective in the short term, it’s just not sustainable.

SaaS 96
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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.

Retention 281
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CRO Made Easy: Contact Page Edition

The Daily Egg

With the holidays around the corner, the time crunch is on for businesses to use every tactic available to bring in the most customers and make the highest number of sales. But with only so many hours in a day, it’s tough to know what activities are going to be the biggest bang for your […]. The post CRO Made Easy: Contact Page Edition appeared first on The Daily Egg.

Sales 246
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What happens to the founders after big tech acquisitions?

SaaStr

Q: What happens to the founders after big tech acquisitions? It varies, but generally, the acquirer identifies which founders it really wants to keep … and then places a series of carrots and sticks in front of them to get them to stay. The carrots often include: Additional shares / equity, often 20%+ more, with new vesting. Be it options, RSUs, or other vehicles, if the acquirer wants the founders to stay, they’ll generally come up with retention bonuses equal to at least 20% of the considerati

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Are Hubspot and Salesforce competitors?

SaaStr

Q: Are Hubspot and Salesforce competitors? Barely. Yes, on the surface, Hubspot competes with Salesforce. It’s 4 core products also 4 core product for Salesforce: Sales, Marketing, Support, and Service. These are also 3 out of 4 of Salesforce’s big “Clouds”: But … Salesforce has become very enterprise. Yes, it has SMB customers. but its focus is on $1m+ customers to get to $100b in ARR: More here: How to Build a $100 Billion SaaS Company | SaaStr.

SMB 137
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Don’t You Dare Tell them “What’s In It For Me” (WIIFM). Do this instead.

TriTuns

You just spent a pile of money on a great new piece of software. It promises to streamline your operations, save money, grow revenues, improve quality or increase customer satisfaction. But only if you can get your people to use it ! How do you motivate people to use your software? Many organizations underestimate the critical impact of employee motivation for adopting new technology has on IT system success.

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Dashboards & Automation Drive Team Efficiency – A Success Story

ChurnZero

Dashboards & Automation Drive Customer Success Team Efficiency – A Success Story . . ConsumerAffairs is an online marketplace that helps connect consumers with the best companies across hundreds of categories. Each month millions of consumers research purchases, write reviews and stay up to date on important news. ConsumerAffair’s mission is to arm every consumer with the knowledge they need to make smart purchasing decisions.

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Hull launches new integration with leading workflow engine, Zapier

Hull

We are so excited to announce the launch of our newest connector: Zapier. Together, Hull and Zapier offer the combined power of data and workflows to let marketers scale their automation initiatives, elevate their marketing campaigns, and grow their businesses. Trigger workflows based on Hull events. With our new Zapier connector, your data within Hull can be activated across Zapier's 1,500+ supported tools.

Scale 59
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

OpenView Labs

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. You can read Part One here. “Yes! Our product is ready! After months (or more) of development and testing, we are ready for customers. So, let’s put the money in our GTM channels and go get ‘em.”. Welcome to part two, focused on Customer Acquisition.

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Don’t You Dare Tell them “What’s In It For Me” (WIIFM). Do this instead.

TriTuns

You just spent a pile of money on a great new piece of software. It promises to streamline your operations, save money, grow revenues, improve quality or increase customer satisfaction. But only if you can get your people to use it! How do you motivate people to use / adopt your software? Many organizations underestimate the critical impact employee motivation for adopting new technology has on IT system success.

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How to make your time at a conference worthwhile as a sales rep

CloseSaaS

Conference season is here, and I'm excited about traveling to different cities and meeting others who are committed, as I am, about succeeding in sales.

Travel 52
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Why a Statement of Work Can Assure Your Project’s Success

Nimble - Sales

There are many documents that need to be created within the project for it to succeed. Have you ever thought about which one is the most powerful and important? The answer is a statement of work. Let’s find out what and why makes the statement of work so important. What is a Statement of Work? […]. The post Why a Statement of Work Can Assure Your Project’s Success appeared first on Nimble Blog.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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a16z Podcast: Direct Listings, Myths and Facts

Andreessen Horowitz

We’ve covered a lot of the strategic financing milestones for startups seeking to build a sustainable and enduring business — from mindsets for startup fundraising to when and how to build a finance function with a CFO to what it … The post a16z Podcast: Direct Listings, Myths and Facts appeared first on Andreessen Horowitz.

Finance 43
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9,271 storefronts are closing

ProfitWell

We’re just one week out from a webinar that’s totally product-led. Plus, Tien Tzuo on Black Friday and “the death of retail.” Plus, the five meetings every CEO should lead. Your top subscription news. The loyals. In Tien Tzuo’s Subscribed Weekly newsletter, he preaches the word of loyalty—with a nod to Black Friday and what he calls “the death of retail.”.

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AWS re:Invent: Intelligent services, closer clouds

IT World

A long, long time ago, Amazon Web Services was all about hosting computing workloads in data centers far, far away. At its AWS re:Invent 2019 event, the company acknowledged that computing power can be more useful when it’s closer to home, announcing three new services for reducing latency, including a mini-cloud you can house in your own data center.

AWS 40
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Let’s Do Launch: Five Critical Moves for Your Next Launch

OPEXEngine

By excelling at these moves, marketers ensure that their message breaks through the noise. At a Glance. Getting a product, service or brand launch right matters more than ever for long-term success, which has become more difficult because of the proliferation of launches. Launch leaders have learned how to cut through the din of messages by focusing on five important areas in which to excel.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Neil Patel

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

Scale 145
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How to Acquire a $400B World-Class Company by WePay (Video + Transcript)

SaaStr

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. They process billions annually for platforms like Constant Contact, GoFundMe, Ecwid, Infusionsoft, Meetup, Freshbooks & Zoho. Want to see more content like this?

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How to Optimize Customer Retention for B2B Enterprises

Totango

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. In the customer-centered economy, however, retained customers are as good as gold. . You may have heard that it’s five times more expensive to acquire a new customer than it is to retain a current one.