Cobloom

SEPTEMBER 2, 2019

Whether you're trying to work out how efficient your sales and marketing strategies are, or determine how profitable your current customers are, it's vital to keep a pulse on the health of your SaaS business. Thankfully, there's a simple performance metric that does both. Today we're taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC).

Acquisition 69

Acquisition Metrics Strategy SaaS 69

Andreessen Horowitz

SEPTEMBER 2, 2019

“You cannot be IN it… and not be OF it.” Dapper Dan a.k.a.

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ReSci

SEPTEMBER 2, 2019

We've had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post Artificial intelligence and marketing – more symbiotic than you think appeared first on ReSci.

Artificial Intelligence 63

Artificial Intelligence Marketing Retention Business 63

Sales Hacker

SEPTEMBER 2, 2019

This week on the Sales Hacker podcast, we speak with Semil Shah , General Partner at Haystack and Venture Partner at Lightspeed. Semil has made a name for himself as an “observational leader”; someone who shares what he sees on the ground and passes it on for people to respond to, benefit or learn from. He’s also one of the most well known and well respected writers on venture capital and early stage investing.

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Scale Sales Hiring Venture Capital Finance 55

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Backlinkfy

SEPTEMBER 2, 2019

Social media marketing is using a variety of social media platforms in order to connect with your target audience to build your brand online, boost your sales, and drive more website traffic. This usually involves high-quality content on your social media platforms, engaging your audience, analyzing your results, and then running ads on social media.

Social Media 53

Social Media Pricing Payment Services Payment Methods 53

SaaS Metrics

SEPTEMBER 2, 2019

When it comes to training employees, businesses are often faced with the decision of whether or not they should outsource their learning and development to an external organisation. The truth is, there is not a “black and white” decision where one option is clearly better than the other. However, by weighing their options carefully and understanding the pros and cons of both options, business owners can make an informed decision.

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Outsourced Development Development Business 40

Tom Tunguz

SEPTEMBER 2, 2019

There’s a new debate about marketing efficiency recently, and it’s an important one in the era of product-led growth. If a startup has great net dollar retention (NDR), should it be willing to increase its customer acquisition spend proportionately? I remain a believer that months-to-repay is the best metric for measuring customer acquisition efficiency for a single reason.

Retention 176

Retention Scale Marketing Acquisition 176

Sales Hacker

SEPTEMBER 2, 2019

For many organizations today, lead generation is the Achilles’ heel of business development. They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy. How can your organization build a lead generation strategy that gives your team of closers a consistent flow of qualified leads?

Scale 82

Scale Social Media Sales Hiring Marketplace as a Service 82

Backlinkfy

SEPTEMBER 2, 2019

Quality link building is one of the most important aspects of today’s search engine optimization. It is mandatory for websites that want improved traffic from search engines. In fact, online businesses cannot attract the target audience without using a proper link building strategy. Devising an effective plan requires many skills including, psychology, content creation, programming, sales, and marketing.

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Social Media Engineering Branding Finance 61

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments