Sat.Jun 19, 2021

Thoughts on How to Get The Team To Work “Harder”. Well, Really — Better.


Q: How can the CEO/COO inspire/organize employees to work harder? First, let’s be clear here. Working “harder” doesn’t work. Working better does. Maximizing the high-quality productivity of your team — without burning them out.

SaaStr Podcast 457 (and Video): Building Your Ideal Customer Profile: Target Your Product, Sales and Marketing Effectively


The ideal customer is no mythical being. Unlike unicorns and leprechauns, your target customer exists out there in the real world. The trick is to recognize them. You can only identify these ultra-valuable customers once you have crafted your ideal customer profile.