Upscope

AUGUST 4, 2021

First coined by the Information Technology Services Marketing Association (ITSMA, what a mouthful) in 2004, Account Based Marketing (ABM) has become a critically important tool used by B2B companies worldwide. But what exactly is ‘Account-Based Marketing’? And why do some companies prefer it over conventional marketing methods? From what I understand, ABM is largely considered to be a more specific and tailored approach to generating new customers.

Marketing 52

Marketing Cloud B2B Engagement 52

SaaStr

AUGUST 4, 2021

There is a lot to do in marketing. But a new VP of Marketing will really only do 3 things. Ask them what those top 3 are before you hire them. You may need something different. — Jason BeKind Lemkin (@jasonlk) August 4, 2021. I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out.

Interviewing 355

Interviewing Sales Hiring Marketing Branding 355

The Daily Egg

AUGUST 4, 2021

Holiday parties can be fun and valuable events for employees, but getting them right takes effort. Our guide will cover why holiday parties are important, quick tips on how to improve them, and some long-term strategies to take them to the next level. Why Holiday Parties Are So Important Holiday parties are important for many […]. The post The Complete Guide to Holiday Parties appeared first on The Daily Egg.

Strategy 294

Strategy 294

Intercom, Inc.

AUGUST 4, 2021

Preparing to interview for a new job is challenging. It takes time, energy, and foresight to anticipate what you might be asked. And if you’re like me, you’re probably left wondering afterwards if you said the right things or shared the right examples. . When we’re looking for our next incredible support teammate, we want to set up every candidate to give the best interview they can.

Customer Support 239

Customer Support Interviewing Engineering Communication 239

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Payments

The Daily Egg

AUGUST 4, 2021

An org chart is a necessary document for just about any business or organization. It has many benefits, from helping staff better understand how a business operates to being essential when applying for funding or grants. While an org chart is a visual representation of a business structure, you don’t necessarily need design experience to […]. The post How to Create an Org Chart appeared first on The Daily Egg.

Business 286

Business 286

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

B2C 144

B2C AI B2B Benchmarks 144

Sales Hacker

AUGUST 4, 2021

There’s a common misconception that both sales and marketing are not equally important. This can easily result in challenges between marketing and sales alignment. Sales and marketing might be different instruments, but they are all part of the same orchestra. If they are aligned well, there will be a special type of cohesion that will allow a business to flourish.

Marketing 126

Marketing Sales Communication Business 126

Frontegg

AUGUST 4, 2021

Webhooks have now become an industry standard. Whether you like it or not, there are barely any enterprise facing products that don’t use webhook notification functionality as an integral part of their use flow. But why do you need webhooks integration in our products? And how do you implement webhooks to create fundamentally sound and enterprise-ready SaaS applications?

Enterprise readiness 111

Enterprise readiness Scaling Enterprise Cloud 111

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Baremetrics

AUGUST 4, 2021

Declined payments in SaaS can be a real issue for both the customers and your company. Anyone tasked with understanding why payments decline or fail knows their work is cut out for them. The amount of financial information to be followed is so disparate; it can seem like one is going round in circles most of the time. With Baremetrics , the nightmare of not understanding why declined or failed charges happen is one that can be avoided.

SaaS Payments 98

SaaS Payments Payment Solutions Payment Methods Payments 98

OpenView Labs

AUGUST 4, 2021

When was the last time you told someone they were doing an awesome job? We’re willing to bet that hearing some positive feedback out of the blue totally made that person’s day. Everyone wants—and needs —to be recognized for great work, and it’s something the best leaders do on a regular basis. If you’re looking for inspiration on how to make your team feel appreciated, we recently asked leaders in the OpenView network to share their favorite ways to shout-out a job well done.

Company Culture 80

Company Culture Systems Review Leadership Scaling 80

CloseSaaS

AUGUST 4, 2021

Pushing value before anything else is a good way to build expectations and help close more deals. But how does value-based selling compare to solution selling? With two models that are so similar, what are the real differences?

Sales 59

Sales 59

Upscope

AUGUST 4, 2021

First coined by the Information Technology Services Marketing Association (ITSMA, what a mouthful) in 2004, Account Based Marketing (ABM) has become a critically important tool used by B2B companies worldwide. But what exactly is ‘Account-Based Marketing’? And why do some companies prefer it over conventional marketing methods? From what I understand, ABM is largely considered to be a more specific and tailored approach to generating new customers.

Marketing 52

Marketing Cloud B2B Engagement 52

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Payments

BetterCloud

AUGUST 4, 2021

BetterCloud CEO David Politis talks with Tim Maffei, Vice President of Information Technology at EVERFI. Maffei shared how SaaS made it “unnervingly” easy to go remote at the beginning of the pandemic (5:12), how drastically IT has changed since he began his career (11:55), how IT’s role can (and should) impact the entire business (21:46), and how he approaches IT automation (39:44).

Technology 52

Technology SaaS Management Business 52

Casey Accidental

AUGUST 4, 2021

I’m excited to announce that public applications are open for the Fall 2021 cohort of Reforge. I’ll be participating alongside leaders from Tinder, Facebook, HubSpot, SurveyMonkey, Instagram, and more. [Apply to Join Reforge]. Reforge Membership includes participation in a cohort-based program and ongoing access to content from all programs, weekly releases, deep-dive sessions, and a community of vetted peers to help you execute what you learn.

Technical Review 52

Technical Review Scale Systems Review Retention 52

Kellblog

AUGUST 4, 2021

Please join us for tomorrow’s SaaS Product Power Breakfast where we’ll speak with Dan Faulkner , CTO of Plannuh , about building great product teams. I serve as an advisor to Plannuh and I wrote the foreword for their book, The Next CMO , which Dan co-authored with Plannuh founder and CEO Peter Mahoney. After getting a master’s in speech and language processing, Dan worked for speech recognition powerhouse Nuance for well over a decade, first as a researcher and later moving p

CTO Coach 20

CTO Coach CTO SaaS Strategy 20

Zuora

AUGUST 4, 2021

We’re proud to announce that Zuora has been named a Top Corporate Philanthropist by the San Francisco Business Times. The […]. The post ZUORA HONORED AS A TOP CORPORATE PHILANTHROPIST appeared first on Zuora.

Business 19

Business 19

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Revenue

SaaStr

AUGUST 4, 2021

Innovation holds the key to brilliant products and successful business outcomes. Yet, it’s critical to understand what product innovation looks like across various company stages. Pete Schlampp, EVP of Product at Workday, explains how to prepare your product strategy at every phase of growth and learnings from Workday’s growth to $10 billion in annual recurring SaaS revenue.

Innovation 241

Innovation Startup Leadership Investment 241

SmartKarrot

AUGUST 4, 2021

The pivotal goal of any brand is to capture their prospects, convert them into a customer and ultimately into a brand advocate. The customer today has no dearth of options to choose from. While the shopping process has become more complex and thought through, ensuring maximum loyalty is the key that everyone’s looking for to lock in potential customers.

Scale 10

Scale Branding Technical Review Systems Review 10

Baremetrics

AUGUST 4, 2021

Lies, damned lies, and statistics. It’s no secret that numbers can be wildly misleading, and business metrics are no exception. Yes, metrics are absolutely the most accurate and reliable tools for understanding the financial health of your business. And yes, the numbers are exactly what you should be looking at for leads on how to grow your company.

SaaS Payments 95

SaaS Payments Payment Services Payments Payment Solutions 95

SmartKarrot

AUGUST 4, 2021

Role: Director of Customer Success Location: New York, United States Organization: Namogoo As a Director of Customer Success, you will manage and coach a team of customer success team leads and managers by developing and expanding their customer, product, and domain expertise to build the best in class CS team. Guide the team throughout the customer lifecycle by deeply understanding the customer needs and map them to Namogoo’s offerings.

Customer Success 10

Customer Success Government Onboarding Innovation 10

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Payments

GetUplift

AUGUST 4, 2021

Let’s talk about landing pages. If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page. . And, just so we’re on the same page: . A landing page is a single webpage people visit (or “land on”) after clicking on an ad, email link, social media link or campaign.

Technical Review 52

Technical Review Social Media Consulting Branding 52