What is a Best in Class Payback Period for a Software Company in 2020?
Tom Tunguz
JANUARY 19, 2020
Payback period is one of the best composite diagnostic metrics of product market fit. I've written before about the benefits of short payback periods. In short, startups with shorter payback periods require less capital and also grow more quickly. In 2020, what is an excellent payback period[1]? Here is a group of publicly traded companies sorted by estimated payback period[2].
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