Is it a good idea to give the first customers of a new SaaS startup a discount to get them on board?
SaaStr
OCTOBER 27, 2019
It is a good idea to give the first customers a fair price so that price isn’t an issue. So you close them, get the reference account, get the learnings, and get off to the races. Time kills deals. Drama kills deals. Friction kills deals. In the early days especially, leads are so precious, the last thing you want to do is kill a deal. So if your early customers want a discount, just give it to them.
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