Dear SaaStr: How Can We Best Use Testimonials in the Sales Cycle?
SaaStr
MARCH 6, 2022
When should you use testimonials in the sales cycle? Testimonials are nice, you need them. But most prospects these days have already seen the generic ones on your website and in your collateral. What really moves the needle in in sales is very similar companies using, and loving, your product. This is why once you have 1 leader in a space, you should run the tables in that segment.
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