Thu.Mar 03, 2022

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5 Types of Forms That Will Improve Your Landing Page (with Examples)

Unbounce

Today’s landing pages have a whole laundry list of tasks for you to tackle. They need to teach visitors about your brand, collect info from your customers, and—most importantly—bring in those sweet conversions. How can you help a single landing page handle so much at once? Let a form do the heavy lifting. This nifty tool improves your visitors’ experience to boost your landing page’s results.

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Dear SaaStr: What’s the Relationship Between OTE and Quota for a SaaS Salesperson?

SaaStr

Dear SaaStr: What’s the Relationship Between OTE and Quota for a SaaS Salesperson? In most SaaS companies, a sales rep’s quota is in the end 3x-5x their OTE (i.e., salary + target bonus). Generally low with smaller deal sizes and SMBs, and generally approaching 5x in the enterprise and with bigger deals. Here’s why: A rep working on $3k-$10k deals often can close about $400k-$450k a year.

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Removing Hope From Outbound Sales To Increase Conversion

Predictable Revenue

Shawn Rhodes joins the Predictable Revenue podcast to discuss how systematizing the outbound sales process can help improve your conversion rates. The post Removing Hope From Outbound Sales To Increase Conversion appeared first on Predictable Revenue.

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Monetization: What SaaS platform builders need to know to prepare for growth, Part 2

CloudGeometry

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Second, there is no one-size-fits-all SaaS architecture (the second principle is a corollary of the first). The challenge is to build common ground between business and architecture so as to translate business assumptions into critical technical solution inputs.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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25 Customer Service Email Templates to Save the Day

Groove HQ

We've pulled together a list of high quality customer support templates to help you level up your support game! The post 25 Customer Service Email Templates to Save the Day appeared first on Groove Blog.

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Investing in Lido

Andreessen Horowitz

Ethereum’s upcoming transition from Proof of Work (PoW) to Proof of Stake (PoS) has the potential for cascading effects across the crypto landscape. Instead of using computational resources to secure the network, anyone will be able to stake their ETH … The post Investing in Lido appeared first on Andreessen Horowitz.

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Podcast: Apple’s “Peek Performance” event preview

IT World

Apple is hosting its first event of the year on March 8. The company is expected to announce a handful of new products including an iPhone SE with 5G and a new iPad Air. It’s also possible that Apple will announce a new MacBook Air with a redesigned M2 chip. Macworld executive editor Michael Simon and Computerworld executive editor Ken Mingis join Juliet to discuss what to expect from the “Peek Performance” event and what the announcements will mean for consumers and business users alike.

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The Future Of Laravel Development

Agile Payments

The Future of Laravel Development in 2022 & Coming Years.

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SAP and Oracle suspend business in Russia

IT World

In the wake of the ongoing Russian invasion of Ukraine, SAP and Oracle have both announced that they are suspending all business operations in Russia. The decision from the two major IT vendors came in the wake of a request from Ukrainian Vice Prime Minister Mykhailo Fedorov, who posted letters he’d written to both companies on Twitter yesterday. In his letter to Oracle, Fedorov wrote: “The IT industry always supports values of responsibility and democracy…now, more than ever, people’s lives de

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Thanks to Payhawk, G2, Zoho, Outreach, and Onboard for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Payhawk is the financial system of tomorrow that combines credit cards, payments, expenses, cash management, and pre-accounting into one integrated experience to give you maximum control and visibility over your business

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Splunk appoints Gary Steele as new CEO

IT World

Splunk has named Gary Steele as its new CEO, three months after the surprise resignation of longtime CEO Doug Merritt. “The board is focused on identifying a leader with a proven track record of scaling operations and growing multi-billion-dollar enterprises,” Merritt said in a statement at the time. We now know that leader is Gary Steele, who was the founding CEO of software-as-a-service (SaaS) security vendor Proofpoint, a company he led for nearly 20 years.

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Mar 03 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Remote, Chicago, IL, US Organization: Limeade As a Director of Customer Success, you will lead and manage a team of remote SAEs focused on enterprise customers while maintaining high levels of employee engagement, customer satisfaction, revenue retention, and growth. As a Trusted Advisor and Executive Sponsor, develop and maintain long-term relationships with stakeholders at your customers.

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It's time to secure the Apple enterprise

IT World

It’s not unreasonable to assume that war in Ukraine will generate a wave of cyberattacks. That means every business or personal computer user should audit their existing security protections, particularly for companies that have embraced the hybrid workplace. While larger enterprises usually employ Chief Information Security Officers (CISOs) and security consultants to manage such tasks, what follows is useful advice for Mac, iPad, and iPhone users seeking to start such an audit.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Behavioral Segmentation: Why It Matters, Types, Examples

SmartKarrot

Marketing is no more a one-way street. What marketing firms had to do earlier was write good copy, take amazing pictures, and strategically ensure it reaches customer attention. Customers of today are smart and have evolved to being engaged proactively based on their requirements. As per a survey, 80 percent of B2B customers hope that businesses understand their needs and align according to them.

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After Russia’s invasion of Ukraine, it's time to hunker down

IT World

Chances are you don't live in Ukraine's capital, Kyiv, so you don't need to worry about a missile landing on your office. But even if you're 6,000 miles away, you could still get smacked by Russia’s or its Anonymous enemies' cyberwar fallout. As the war grinds on, chances will only increase that everyone will be affected by the resulting and growing cyberattacks.

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Chief Data Officer: Roles, Responsibilities & How It Will Transform Business

SmartKarrot

In today’s age of big data, no business can dream of being successful without being data-driven. For any business to be successful it has become imperative to be data-driven. These data come from customers, clients, internal processes, and other stakeholders. Interestingly, many modern-day businesses build their business on data but they don’t necessarily manage them well.

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iPhone vs. Android: How to choose the best smartphone for you

IT World

I don't care that your favorite tech expert says only an idiot would buy an iPhone. Or that your friend in IT swears the other guy is a dolt and her Android phone is the best of the best. That’s not choosing a piece of technology, it’s choosing a tribe. If you want to make a logical choice between an iPhone and an Android phone — based on the technical specs — I have to start by saying there is no one right answer.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Growth marketing expert Ramli John on why you’re getting user onboarding wrong

Intercom, Inc.

Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. And that’s exactly why today’s guest, Ramli John , jokingly calls it “the ugly duckling of growth.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led O

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User Management in 2022 and Beyond: A Complete Guide

Frontegg

User management is an organizational function that enables users to access and control digital assets, such as applications, devices, networks, and cloud services. Organizations are now exploring even more advanced solutions. Modern user management services provide end-to-end management of user accounts, including user registration, login and authentication, single sign-on (SSO), and permissions management.

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Top 10 books for Customer Success Managers in 2022

CustomerSuccessBox

Perspectives towards things bloom when we experience or read. No matter at what stage we are in our career, learning is a never-ending thing. When for the firms, Customer Success came into sight helping out customers before a situation knocked up mattered a lot. Although this is the purpose of it, there is much to it, and only a few get it right. Read on to know about the Customer Success books for Customer Success Managers (CSMs) to read in 2022.