Wed.Apr 20, 2022

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10 Inspiring B2B Loyalty Program Examples from Successful Companies

SmartKarrot

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. The major difference is because of the businesses’ approach to the customers. . Now, if you are a B2B business, you may have many questions on what to do and how to start.

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Dear SaaStr: What is the Best Way to Deal with Long Sales Cycles?

SaaStr

Dear SaaStr: What is the Best Way to Deal with Long Sales Cycles? First, shorten them up a bit. Don’t fear paid pilots, opt-outs after 60-90 days, and/or smaller deployments. Prove yourself for now and put a few nickels in the bank. And then — just get used to it. The best way to shorten them a bit is to hire a head of sales with experience at your price point: $100k+ deals often take more than a quarter to close. $1m+ deals often take more than a year.

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Intercom’s product principles: Following design fundamentals to leave space for innovation

Intercom, Inc.

Designers at Intercom work in cross-functional teams that strive to consistently ship great products. We design simple systems that solve complex problems for our customers. That doesn’t mean we don’t obsess over user interfaces; it means spending time on the right things. Our strength lies in knowing when we should follow standard best practices for design and when we need to innovate and create something new.

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How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan

SaaStr

“Success is the sum of small efforts repeated day in and day out.” . This famous quote from self-help author Robert Collier applies to every sales organization because excellent results come through repeatable activities, not one-off wins. Repetition and consistency in the small wins, however, are not possible when organizations fail to retain their talent.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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A Guide to Decentralized Biotech

Andreessen Horowitz

American biotech has traditionally been a highly centralized industry, with most companies clustered in a handful of cities and operating with teams of in-house scientists. Biotech companies are typically small startups focused on developing biologic drugs (or therapeutic platforms). When the industry first gained its footing in the 1980s, there were good reasons for its.

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Creating Effective User Stories for Salesforce

CloudKettle

When managing any Salesforce project, one of the keys to success is the creation of properly written User Stories. These will provide your team with the building blocks they need to complete the project successfully. What Is a User Story? A User Story is essentially a task – a piece of work that needs to […]. The post Creating Effective User Stories for Salesforce appeared first on CloudKettle.

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Execs to workers: Back to the office for thee, but not for me

IT World

Many employees may be returning to the office after a long period of remote work, but it appears the same rules don’t always apply to senior executives. That’s according to a survey of 10,818 workers by collaboration software vendor Slack. The latest Pulse Survey from Slack’s Future Forum research consortium indicated that non-executive employees (35%) are almost twice as likely as senior staffers (19%) to work from the office five days a week.

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14 Best BigCommerce Customer Support Apps

Groove HQ

BigCommerce not only offers integrations with the tools you already use, but it also has a number of customer support apps in its Ecommerce Apps Marketplace. Which ones are worthwhile? The post 14 Best BigCommerce Customer Support Apps appeared first on Groove Blog.

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Top 6 e-signature software tools

IT World

The COVID-19 pandemic did not just disrupt physical meetings and physical office spaces; workflows that relied on in-person interaction, such as signing documents and contracts, were also highly impacted. Electronic signature (e-signature) software has surged in popularity over the past two years as enterprises looked to modify their signature workflows to support a remote workforce, said Holly Muscolino, group vice president for content strategies and future of work at IDC.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Part 2 – Heightened Due Diligence: How Should You Adjust Your Operations in Response to the Crisis in Ukraine?

Infinicept

By Dan Spalinger, VP of Global Advisory Services, Infinicept Not two months old, the conflict in Ukraine has left its mark on numerous areas of our globalized economy. The payments niche has not avoided this. Our first look at some of the impacts largely touched on fraudsters and other bad actors who might take advantage of the conflict for personal enrichment.

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WhatsApp Communities unites multiple teams chats in one place

IT World

WhatsApp, the popular messaging app for consumers, has also found its way into workplace communications because of of its ease of use — whether IT like the idea or not. Now, WhatsApp is highlighting plans to introduce Communities, a new way bring together multiple group chats in one place, alongside new admin capabilities to ease management of conversations.

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Weekly Carrier Update: USPS First-Class Package Service & eCommerce trends

OceanX

USPS First-Class Package Service. The USPS First-Class Package Service is back in the sights of cost savings. Last year, the USPS hinted at slowing down this service by removing it from the air network, but never really followed through. Once again, this is poised to roll out next month. The change could impact up to ~32% of shipments in this class, which will slide from 3-day transits to 4-5 day transits. eCommerce and Retail.

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Apple-friendly iDrive pushes price to build S3 service for SMBs

IT World

iDrive recently introduced what it claims to be the fastest S3-compatible cloud storage, which could be an option for any enterprise seeking cross-platform, off-site storage assets for shared or app supporting data. S3 cloud services anyone can afford. The company may already be familiar to PC, Mac and iOS users. It recently introduced a 1TB photo storage service within its $9.99 unlimited mobile plan (99 cents in year one), which makes iDrive Photos a cost-effective place to store consumer dat

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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5 Interesting Learnings from Confluent at $500,000,000 in ARR

SaaStr

Confluent is a leader in the Commercial Open Source Market, with the founders of Apache Kafka reimagining it as a managed service. It worked. It’s growing a stunning 71% at a $500m run-rate … and acclerating. Confluent has been one of the top Cloud IPOs of the past year or two, crossing a $10B market cap at a $500m run-rate and importantly, holding up well during the multiple compression we’ve seen in 2022.

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Zoom unveils its redesigned whiteboard

IT World

Videoconferencing company Zoom has revamped its Whiteboard product to work across a wider variety of devices and applications Zoom Whiteboard builds on the existing basic in-meeting whiteboarding functionality and extends it to work across a variety of devices, including in your browser or via the tablet or desktop applications. It also integrates with Zoom Meetings and Zoom Rooms for Touch devices like the DTEN D7 and Neat Board, with support for Zoom Chat coming soon.

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Apr 20 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Remote, United States Organization: Hunt Club As a Customer Success Director, you will develop the playbook for delivering a world-class customer experience (cadence for update meetings, success metrics, surveys, tokens of appreciation, etc.). Create the customer segmentation to ensure that we are providing appropriate support to the customers who have diverse needs.

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Presentation platform Pitch adds asynchronous video

IT World

Presentation software maker Pitch has added a recordings feature so that users can now record and insert short videos directly into their presentations. Users can record videos directly onto individual slides, with multiple collaborators all having the ability to add a recording into the same slide deck. The new feature has been built directly into the slide editing experience, with users simply needing to add a recording block, similar to the add text or image process, and then positioning it a

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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9 Startup Lessons From Phil Knight, Creator of NIKE

Chart Mogul

Nike is one of the best-known brands in the world today. It sells almost 1,500 shoes every minute. That is 780 million shoes every year. Most likely, at some point in your life, you might have worn a Nike yourself. Since its public listing in 1980, Nike has returned its investors over 1200x their original … Nike is one of the best-known brands in the world today.

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Level Up Your Data Governance Model: An Interview With David Read, VMWare’s Global Customer Success Operations

Valuize Consulting

Optimize Your Customer Data Model For The Modern Subscription Economy. Customer data is an integral and indispensable part of leveling up your customer lifecycle. While this statement isn’t groundbreaking or surprising, improving your organization’s data governance model can be very challenging when contending with large organizational silos and out-of-date legacy practices.

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10 Great Examples of Account-Based Marketing Campaign Strategy?

SmartKarrot

ABM campaigns serve as strategic go-to-market approaches to create personalized coordination between marketing and sales. These campaigns are anchored to increase engagement with specific accounts. Various market surveys have shown that the majority of marketers consider ABM as an extremely beneficial marketing campaign. They believe that ABM marketing strategy is an art and science that can bring high returns almost always when applied well.