How to measure value realization
ChurnZero
APRIL 27, 2022
As a customer, how do you decide whether a business has earned your loyalty? Most likely, you’re recognizing the benefits you’re enjoying from a product you’ve purchased, and you feel that it’s delivering on its promised value. This process and its conclusion are called value realization. As a vendor, value realization affects customer loyalty and retention, customer satisfaction, referrals and recommendations, and opportunities to upsell.
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