How To Know You’ve Hit Initial Traction In SaaS. The Moment When You’ve Got A Real Company.
SaaStr
JULY 16, 2022
There’s a common meme in Venture Capital that traction is tough to quantify, but you know it when you see it. Well, let’s take a stab at it anyway. Quantifying it. Because I don’t think Initial Traction is at all nebulous in SaaS — and I think it occurs earlier than many think. Here’s a Discrete definition of Initial Traction: ARR of $1m or more.
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