Fri.Jan 17, 2025

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What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?

SaaStr

So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr , Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with slashed or limited budgets discuss a lot on LinkedIn and elsewhere. But — it’s the wrong question.

Scale 293
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8 Seductive Vanity Metrics You Will Burn Money Chasing

The Daily Egg

8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business. The post 8 Seductive Vanity Metrics You Will Burn Money Chasing appeared first on The Daily Egg.

Metrics 130
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Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard

SaaStr

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO at Rubrik, Mahesh Ram, Head of AI Product at Zoom, Hubert Palan, CEO at Productboard, and Rachel Wolan, CPO at Webflow.

AI 261
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The Growing Role of ACH Payments in Subscription-Based Businesses

USIO

Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success. Automated Clearing House (ACH) payments are rapidly gaining traction as the payment method of choice for subscription businesses… Source The post The Growing Role of ACH Payments in Subscription-Based Businesses ap

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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SaaS Is Back, But Different: Insight Partners Raises $12.5 Billion To Invest in More B2B Companies

SaaStr

So one of the biggest and most active growth stage VC funds, Insight Partmers, has raised a fresh $12 Billion to invest in B2B, AI, and mor e: Screenshot Insight (and Vista and Thoma Bravo) has been committed to SaaS and B2B since inception, and led many top investments, including Salesloft which I introduced them to and where I co-led the Series A and Vista later acquired for $2.3 Billion.

B2B 246

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How to Stop Revenue Leakage in Multi-Tier Channels

Blulogix

By Kegham Khrigian How to Stop Revenue Leakage in Multi-Tier Channels For SaaS and MSP businesses, multi-tier channels are a critical growth driver. These ecosystems allow companies to reach new markets, scale operations, and build collaborative partnerships with resellers, distributors, and agents. However, with this growth comes complexityand with complexity comes the risk of revenue leakage.

Revenue 59
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How to work effectively with your CFO as a customer success leader

ChurnZero

You drive sustainable growth. But your CFO holds the keys. And its all too likely that your two teams operate in silos, speaking different numeric languages and prioritizing distinct objectives. When your CFO doesnt see the direct link between customer success and the financial metrics they track, its harder to persuade them to invest in CSwhich can ultimately lead to preventable churn.

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The Ansoff Matrix: How to Use it to Guide Your SaaS GTM Strategy

Kalungi

Learn how to use the Ansoff Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.

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Clouded Judgement 1.16.25 - December Inflation

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now December Inflation There are periods of time where the market is more driven by macro factors, and other times where it’s less influenced by macro factors. Presently, it feels like the market is waiting on pins and needles for incremental macro data points.

Cloud 144
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.