Pipeline Supply Shocks in SaaS Sales
Tom Tunguz
SEPTEMBER 23, 2022
Imagine a startup with 4 customers in the pipeline. The average sales cycle is 28 days. Two of those customers should close this quarter. Two of them, who entered the funnel later in the month, will take longer than 30 days to close. If the ACV of the company is $25k, then the business should project $50k in bookings this period & $50k next period (assuming no additional pipeline materializes).
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