Fri.May 13, 2022

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VC Sunday School MEGA Episode with Jason Calacanis and Jason Lemkin

SaaStr

We came back the other day to our 5th session with Jason Calacanis. It will be edited a bit and cleaned up on their platform shortly for VC Sunday School, but the full session is here: It was a really great deep dive on what’s happening in SaaS, venture and more today. The post VC Sunday School MEGA Episode with Jason Calacanis and Jason Lemkin appeared first on SaaStr.

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What is the customer journey?

Intercom, Inc.

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. It’s another way of saying the customer lifecycle, or the steps your customers take from the time they first become aware of your brand to the point at which they become your brand’s biggest advocate. .

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Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft (Pod 555 + Video)

SaaStr

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Once you find what works best for your organization, you’ll be able to scale your profits efficiently and stay ahead of the competition with easy-to-implement bottom-line numbers.

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What is customer service?

Intercom, Inc.

Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . Businesses today have to prioritize customer service solutions that leave their customers feeling heard, appreciated, and valued. .

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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A Framework for Navigating Down Markets

Andreessen Horowitz

The market has taken a downturn, and every other blog or tweetstorm seems to offer the same general advice: conserve cash, extend runway, shift from focusing on growth to focusing on efficiency. We’ve advised many of our later stage growth companies through market ups and downs, and we’ve realized that, when the market dips, founders. Read More. The post A Framework for Navigating Down Markets appeared first on Future.

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More Trending

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Six Best Customer Engagement Platform Tools for Onboarding in 2022

Totango

Choosing the best customer engagement platform for your needs can make a massive difference in the success of your SaaS business. Knowing how your customers feel and what they’re thinking is essential for their satisfaction and your revenue growth. The best way to gain this information is through customer engagement. Onboarding is one of the first times your customer engages with your business.

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What is customer lifetime value?

Intercom, Inc.

Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers. You do this by calculating the average value of each customer purchase and the purchase frequency rate.

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This Key Thing Will Make Your Company's Data Safer and Get You More Customers

Entrepreneur - SaaS

Data security has always been important, but in our increasingly digital world, it's even more vital. Here's what you can do to make your company's data more secure, shorten your sales cycle and even bring in more revenue.

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What is workforce engagement management (WEM)?

Intercom, Inc.

Workforce engagement management refers to the technology that companies use to increase engagement among their customer service employees. This includes employee training tools, tools that monitor employee interactions with customers, and tools or strategies that motivate employees. Just as dedicating time to honing the customer experience yields desirable results, the same is true of your workers’ experience. . “Workforce engagement management improves the employee experience”

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Apple's Mac shortage is a big red flag for enterprise IT

IT World

Enterprise purchasers should expect to become frustrated when purchasing new hardware in the coming months, as supply chain logistics continue to deteriorate. When it comes to Apple kit, you may have the budget, but Macs are becoming increasingly difficult to find. Constraint is not better than constrained. Apple recently announced record-breaking second fiscal quarter revenue of $97.3 billion, but warned supply-chain challenges could cost the company $4 billion to $8 billion in future quarters.

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What is a net promoter score (NPS)?

Intercom, Inc.

Few things are as valuable in life or in business as a good reputation. It’s what we all strive for, but how do you ever really know what customers think of you? . Fortunately, there’s a way to quantify a company’s reputation through a net promoter score (NPS). . NPS is a metric used to measure customer experience – how likely your customers are to promote your brand in a positive way to friends and family whether that’s through social media, word of mouth, or other channels. .

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Does your team need a cloud-based unified communication and collaboration tool?

IT World

The debate is over — and the cloud won. Most businesses have left their quaint PBX phone systems behind and moved to a unified communications system (UC) that exists entirely in the cloud, because they don’t want to be tied to a particular location to communicate. For today’s distributed and hybrid workforce, cloud-based business communications and collaboration tools make sense.

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What is lifecycle marketing?

Intercom, Inc.

The process of guiding a customer through the marketing funnel, from the first engagement as a prospect all the way to the point when a customer becomes a brand advocate, is called lifecycle marketing. . The length of the marketing lifecycle can be long or short, depending on the product you’re selling or the service you’re providing. . Some items, like grocery store repeat purchases , have a shorter marketing lifecycle, meaning you purchase them over and over again in quick succession with litt

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Zoom pushes further into the contact center with Solvvy acquisition

IT World

Video conferencing giant Zoom has announced it is acquiring Solvvy, a California-based startup which specializes in conversational AI and automation solutions for the contact center. Founded in 2013, Solvvy offers an AI-powered self-service customer support agent aimed at easing the load on customer support teams by dealing with simple requests before handing over to a human agent.

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What is a call center?

Intercom, Inc.

In every business and industry, customers will have questions or need support before, during, and after a sale. Call centers have historically been a popular way to offer that support by employing customer service representatives to assist both inbound and outbound queries from existing and potential customers over the phone. How do call centers work?

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How one company used lockdowns to envision a new way of working

IT World

As the maker of one of the world's best-selling hand sanitizers, you would expect GOJO Industries to take special care when bringing people back safely to the workplace. The firm's methodical approach could serve as a guidebook for any company facing the same challenges. The Akron, OH maker of Purell prides itself on collaboration, so the forced isolation of COVID lockdowns was a blow.

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What is a help desk?

Intercom, Inc.

A help desk is a centralized department or group within a company – or in some cases an automated tool or software – that answers employee or customer questions, and helps to troubleshoot issues as they come up. . The use of a help desk shows internal and external customers alike that your company is committed to providing them with the best customer experience possible. .

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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This Key Thing Will Make Your Company's Data Safer and Get You More Customers

Entrepreneur - SaaS

Data security has always been important, but in our increasingly digital world, it's even more vital. Here's what you can do to make your company's data more secure, shorten your sales cycle and even bring in more revenue.

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What is lead generation?

Intercom, Inc.

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. .

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What Need to Work With a Peppol Access Point?

SaaS Metrics

Peppol e-invoicing framework has been the top solution for many countries in conducting safe transactions. That includes what happens with the health industry. Equipment manufacturers and suppliers must register with PEPPOL (Pan-European Public Procurement On-line) by September 2016 to comply with the Department of Health’s e-procurement strategy.

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May 13 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: New York, NY, US Organization: CyberRisk Alliance As a Director of Customer Success, you will mentor, train, and inspire a team of high-performing Customer Success Managers. Ensure that all deliverables and program components are completed on time. Primary contributor to the ultimate success of our customers, including onboarding, product adoption, retention, and growth.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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The four CX pillars that every Customer Success leader should know with ChurnZero Chief Customer Officer Abby Hammer

ChurnZero

When’s the right time to add Customer Success operations? How do you make product and Customer Success work better together? What’s the most effective way to gather customer feedback? Tackling these questions is tough for even the most seasoned Customer Success leader. Because as the industry evolves, best practices change. It can feel like a full-time job just trying to keep up with the latest trends touted among LinkedIn, Slack groups, communities, colleagues, competitors, and the list goes on

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The Impact of Digital Disruption on B2B Companies

SmartKarrot

Technological advancements are bringing massive changes in everything around us. It has paved the path for unexpected disruptions across culture, market, industry, processes, and whatnot. Earlier the sellers had more power to dictate a buyer’s journey over products and services. Now technology has turned the table completely and made customers more in power for the entire journey.

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Why do we provide specific feedback to all investment applications?

SaaSHolic

Fundraising is a complex and laborious task for founders. We believe there is nothing more frustrating for entrepreneurs than investing time and energy to craft a compelling pitch deck, reach out to VCs in a personalized way, and, in the end receive a standardized email in return or even no answer at all. When entrepreneurs receive silence or vague reasons for the decline, all parts involved are affected negatively.

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What is a marketing funnel?

Intercom, Inc.

A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it. In short, it shows the process for turning leads into customers from a marketing perspective. Generally speaking, marketing funnels are built around five key stages in the customer buying process: . Awareness . Interest .

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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The missing piece in Google's Pixel puzzle

IT World

All right, stop me if you've heard this before: Google's about to get serious about hardware. Yeah, yeah — I know. I'll pause for a second while you regain your composure. Look, I'm a huge fan of what Google's trying to do with its Pixel products. If you've read my ramblings for long (or seen the NSFW multicolored "P"-logo tattoos on various parts of my person), you know how I feel about the Pixel's place in the Android ecosystem and the critical role it plays.

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