Dear SaaStr: What’s The #1 Most Important Step in Closing a Deal?
SaaStr
APRIL 7, 2022
Q: Dear SaaStr: What’s The #1 Most Important Step in Closing a Deal? Being responsive. Thoughtfully, intelligently, knowingly responsive. Responding ASAP with what the customer needs to know. Not tomorrow, or with a random calendar link to meet next week. It’s not enough on its own: Following up immediately alone isn’t enough. Getting the prospect all the answers they need ASAP isn’t enough.
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