Sun.Jan 01, 2023

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Don’t Draw The Wrong Conclusions from 2022

SaaStr

To many of you, it may feel like tougher times in SaaS. One thing I can tell you: Things don't bounce back overnight. But they do bounce back fast. — Jason Be Kind Lemkin  (@jasonlk) December 30, 2022. So this last year was one of so much change. Change at a pace we haven’t seen since 2008, when the world of SaaS was just so, so much smaller.

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Enterprise SEO Strategy: Ultimate Guide

Neil Patel

In a rapidly growing and increasingly competitive digital landscape, it’s more important than ever for large businesses to have a comprehensive and effective enterprise SEO strategy. However, no two businesses are the same; what works for one company won’t always work for another. Therefore, you must tailor your enterprise SEO solutions to your organization’s specific business goals and challenges.

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Dear SaaStr: Should I Overcharge or Undercharge My First Customers?

SaaStr

Dear SaaStr: Should I Overcharge or Undercharge My First Customers? “Overcharge” if the customer is big , i.e., >$50k-$100k a year or so in deal size. At least, charge more than your gut likely tells you to. Undercharge if the customer is small by revenue. Charge less than you want to, and probably, a smidge less than the more low-end competition, or at least not more.

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5 Reasons HubSpot is An Essential SaaS Marketing Tool

Cobloom

HubSpot is an excellent tool, but why does it excel for SaaS companies in particular? There's all number of marketing platforms software companies can choose from, and with strong technical teams, many also get tempted to cobble together their own solutions integrating a number of different tools. In this post I explain why your company should invest in HubSpot.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Top SaaStr Content for the Week: Jason Lemkin, Digital Ocean’s SVP, Carta’s CEO and CMO, Airbase’s CEO, and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 2022: A Cr*p Year for SaaS IPOs. But a Pretty Good Year for M&A. Carta: Layoffs Are At Recent Highs. But The Great Resignation Appears Over. Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business?

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Top 6 Ways to Be Comfortable on Video

Dubb

They say public speaking is the one thing people fear more than death itself. Some might say there’s no truth to it, while some might contend that it couldn’t be more accurate. Whichever side of the argument you fall on, we cannot deny that speaking in front of an audience is something that most. The post Top 6 Ways to Be Comfortable on Video appeared first on Dubb Blog.

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Fighting Envelopment Strategies: When and How To Don Your Startup Coyote Vest

Kellblog

If you live in the country and see someone out walking a smaller dog, once in a while it will be dressed like this : Does your startup need a coyote vest? That’s called a coyote vest and it’s pet body armor designed to prevent Bruiser from being taken by a coyote and/or hawk. (The psychological effects on the dog’s self-esteem are as-yet unknown and beyond the scope of this article.).

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