High NRR Can Mask a Lot of Problems
SaaStr
MAY 30, 2022
Having high net revenue / dollar retention is the magic of SaaS. If you have 120% NRR, you double in 5 years, even with no new customers! Above that, and you really get into magical compounding growth. But … high NRR can also mask issues. I see this so often. It can mask: 1. High NRR can hide mediocre growth in new logos and customers. This is issue #1.
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