Tue.Aug 09, 2022

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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? B2B customer segmentation is a method of dividing business clients into categories based on selected characteristics.

B2B 99
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Growth is No Longer the Best Predictor of a Software Company's Value

Tom Tunguz

In 2020, revenue growth was the most important factor explaining a public software company’s forward multiple. The formula has changed since then. Net income has surged to the highest correlate of a public software company’s multiple surpassing revenue growth. Narratives published in newspapers trumpeting the importance of profitability correctly assess investor sentiment on stock exchanges.

Software 363
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Best Online Marketplaces to Sell Products Compared

The Daily Egg

We spent many weeks poring over key online marketplace metrics to answer the question of the best online marketplaces to sell products. The post Best Online Marketplaces to Sell Products Compared appeared first on The Daily Egg.

Metrics 300
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Dear SaaStr: What Should I Do after a Failed Startup? Get a Job or Try Again?

SaaStr

Dear SaaStr: What Should I Do After a Failed Startup? Get a Job or Try Again? If it “failed” after < 12 months or so, even 24 months, it doesn’t matter too much. No one will care either way. And there’s no need to explain yourself, apologize, or feel like a failure. No need. Dust yourself off, and decide if you want to do another one. And if you do — the key is, just consider that one-year start-up an experience.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Intercom included on the Forbes Cloud 100 for sixth consecutive year

Intercom, Inc.

We’re delighted to share that Intercom has been named to the Forbes Cloud 100 2022 , landing at #35 on the definitive ranking of the top 100 private cloud companies in the world. This is the sixth year in a row we’ve been included on the list, demonstrating ongoing innovation and excellence. And it’s really just the start – we are working hard to deliver more and more breakthrough value for our customers by continuing to create new, different, and better ways for companies to connect with their

Cloud 211

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Valuable insights at the right time: Determining the ideal level of design fidelity for user testing

Intercom, Inc.

At Intercom, one of our product development principles is think big, start small, learn fast. One of the ways we learn fast is by carrying out evaluative research to build confidence in the product design direction we’re pursuing. We often aim to get product concepts in front of users very early in the product development process, long before any code has been written.

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A Look Back: 5+ Great SaaStr Sessions with Jeff Lawson, CEO of Twilio

SaaStr

We’re getting close to 2022 SaaStr Annual, Sep 13-15 in San Mateo , CA (just south of downtown SF, just north of Palo Alto). Join us!! In the run up, we’re looking at a bunch of classic sessions from the past. Jeff Lawson, CEO of Twilio has been part of SaaStr Annual, almost since the beginning. He was scheduled to speak at SaaStr Annual 2016, but Twilio’s IPO forced a change in plans.

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Big clouds aren't always the right fit for small businesses

IT World

Usually, when it comes to a business cloud decision, you're going to go with one of the big players: Amazon Web Services (AWS) , Google Cloud Services , IBM Cloud , or Microsoft Azure. You know their names. But the bigger clouds aren't always suitable for everyone or every job. For example, with hyperscale clouds, it's effortless to get locked into a particular cloud.

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Leading With Software When Building A Lending Business

Andreessen Horowitz

As I reflect upon my experience building Bond Street (an SMB lending startup we sold to Goldman Sachs in 2017), one of the biggest challenges we faced was in scaling customer acquisition. In retrospect, there were two critical insights that … The post Leading With Software When Building A Lending Business appeared first on Andreessen Horowitz.

Scale 103
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Parallels — the easiest way to run Windows on any Mac

IT World

If you work in a multi-platform environment and need a solution that lets you run a licensed version of Windows on your M1 Mac, the newly updated Parallels Desktop 18 has you covered. Running Windows on a Mac the easy way. There are lots of improvements in Parallels Desktop for M1 Mac users seeking to run Windows apps, but the biggest one seems to be the ability to download, install, and configure Windows 11 on your Mac in a virtual Parallels environment in one click.

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Why Developers Are Building So Many Side Projects

Andreessen Horowitz

Over the last two years, I’ve built and launched eight tiny internet projects. From apps to websites, most of them have flopped — but together, my ragtag group of projects might be considered ramen profitable. My last project, Paper Website, lets you start a blog using pen and paper. It was a weird idea, but. Read More. The post Why Developers Are Building So Many Side Projects appeared first on Future.

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Q&A: Computer chip start-up CTO: Our business isn't boring — or a career dead end

IT World

?Semiconductors are in virtually every electronic device that leaves a factory today, and the US government has planted a flag in the ground as the burgeoning chip industry has become the future of technology manufacturing. Apple, Microsoft, Alphabet, Amazon, and others have been lobbying the US government to increase domestic chip production, citing problems overseas that have hampered hardware production.

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Flockjay Has the Cheat Code For a Successful Team with Shaan Hathiramani

Sales Hacker

In this episode, we’ve got Shaan Hathiramani with us. Shaan is the Founder and CEO of Flockjay. Shaan started Flockjay as a way to train people from non technical backgrounds and usher them into the tech ecosystem primarily through sales. Now Shaan has made Flockjay a platform to give managers and sales leaders cheat codes to how and why they win by following the journey of their success stories.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Is Your Sales Organization Ready for a Recession?

OPEXEngine

Editor’s note: According to a new Bain brief, there are 3 time-tested principles to navigating changing market conditions, or a recession and using data and analytics to thrive. Data and analytics alone won’t get you there, but by following basic best practices, research shows you have a high chance of succeeding. The three principles to follow are: Aligning resources with market opportunity.

Scale 59
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In Defense of Stablecoins

Andreessen Horowitz

… The post In Defense of Stablecoins appeared first on Andreessen Horowitz.

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5 Sales Goal Examples: How to Set Sales Goals in 2023

CloseSaaS

Which sales goals should you be tracking? 6 ultimate sales goals to set and work towards in 2022. Bonus goals included.

Sales 69
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How to Integrate Inclusive Language into Your Leadership Role and Organization with Jackie Ferguson

30 Day Leadership

Jackie Ferguson is one of those people that you hope to meet during your career. She is deeply passionate about her work, making a difference, helping leaders and companies create a more inclusive environment, and so much more… In this episode of the B2B Leadership podcast, Jackie and I dug into how inclusive language plays a critical role in leadership.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How Service-Based Businesses Can Use Technology to Boost Efficiency

SaaS Metrics

Running a service-based business comes with numerous challenges, from building a skilled workforce to attracting the right customers. Also, you have to devise ways to retain customers and build a lasting relationship with them. Then there’s the hassle of analyzing sales performance and maximizing profits. The good news is that you don’t. Read more. The post How Service-Based Businesses Can Use Technology to Boost Efficiency first appeared on SaaS Metrics.

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How to Integrate Inclusive Language into Your Leadership Role and Organization with Jackie Ferguson

30 Day Leadership

Jackie Ferguson is one of those people that you hope to meet during your career. She is deeply passionate about her work, making a difference, helping leaders and companies create a more inclusive environment, and so much more…. In this episode of the B2B Leadership podcast, Jackie and I dug into how inclusive language plays a critical role in leadership.

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What is B2B Sales? Strategy, Tips, & Guide to Success

CloseSaaS

In this B2B selling guide, you'll learn the steps in the B2B sales process, challenges to avoid, and sales tools and techniques to make you more profitable.

B2B 52
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Catalyst Explained: 3 SaaS Business Catalysts That Can Change the Game for You

SmartKarrot

Software As A Service (SaaS) is a cloud-based method of delivering on-demand software to users. Instead of building, developing, and implementing enterprise applications, SaaS users can simply license and subscribe to them. Using remote cloud servers, users can access and utilize SaaS applications from any web-enabled device. With studies concluding that the SaaS industry has increased in size by approximately 500% in the last 7 years , SaaS software and applications are presenting a massive opp

Scale 10
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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CHIPS and Science Act becomes law, as US chipmaking investments rise

IT World

President Biden on Tuesday signed into law the CHIPS and Science Act, which includes a $52.7 billion package of subsidies and grants to the US semiconductor manufacturing industry, in a move aimed at reducing the country’s dependence on Asian silicon makers and reinvigorating US chipmakers. Manufacturing incentives form the lion’s share of the funding in the bill, at $39 billion, but there’s also $2 billion for legacy chipmakers who make products critical to automotive and defense systems, $13.2

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Catalyst Explained: 3 SaaS Business Catalysts That Can Change the Game for You

SmartKarrot

Software As A Service (SaaS) is a cloud-based method of delivering on-demand software to users. Instead of building, developing, and implementing enterprise applications, SaaS users can simply license and subscribe to them. Using remote cloud servers, users can access and utilize SaaS applications from any web-enabled device. With studies concluding that the SaaS industry has increased in size by approximately 500% in the last 7 years , SaaS software and applications are presenting a massive opp

Scale 10
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12 Best Online Flowchart Software for Businesses in 2022

All that Saas

In this roundup, we are going to deep dive into the best online flowchart software. Flowchart software is a wonderful tool for project management. Flowchart software facilitates the process of thinking i.e; brainstorming, designing, and creating the resulting product, which is quite beneficial for the company. It helps to present the core points in simple statements that are handily readable.