Beginner’s Guide to Product Qualified Lead (PQL).
CustomerSuccessBox
MARCH 14, 2022
Every B2B SaaS company’s backbone is customer acquisition. Qualifying leads and determining which prospects are most likely to convert into paying customers is difficult. Figuring out how to convert those leads by moving them through the funnel while generating a good user experience is even more difficult. This is where the concept of PQL (Product Qualified Lead) gains traction.
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