Thu.Mar 17, 2022

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5 Ways to Build an Authentic Brand in 2022

Unbounce

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.

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The Key to Enterprise Sales Is Understanding Enterprises

Andreessen Horowitz

Unqork founder and CEO Gary Hoberman took an unusual path to entrepreneurship, spending decades writing code and managing massive budgets on Wall Street (his prior role was executive vice president and global CIO for MetLife) before starting his own company. By his estimation, it was the best thing he could have done to set him. Read More. The post The Key to Enterprise Sales Is Understanding Enterprises appeared first on Future.

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Product-Led Growth vs Sales-Led Growth: A Quick Comparison

Frontegg

Product-Led Growth (PLG) is becoming the default strategy in modern SaaS organizations due to the plethora of operational, financial, and technical benefits it brings to the table. But what about the traditional Sales-Led Growth? Is it still relevant? Let’s dive into the Product-Led vs Sales-Led comparison and learn about the main differences.

Scale 105
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Crash Course in Customer Success SaaS Metrics: Appearance on the ChurnZero podcast.

Kellblog

Earlier this week I appeared on a webinar with You Mon Tsang , founder and CEO of ChurnZero , a SaaS application aimed at helping subscription businesses reduce churn. In this post, I will share the video of event , provide a link to the slides , embed the video below, embed the slides below that, and finally provide a quick summary below that. Here’s the video: Here’s a copy of the slides: Here’s a quick list of the topics we discussed: ARR and MRR, and when to use which.

Metrics 101
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Reasons to Join Our New Slack Community: Global SaaS Leaders

FastSpring

The TL;DR version of this article is this: We just launched a new (free!) Slack community: Global SaaS Leaders. It’s open to leaders at established SaaS and software companies (including founders!). You can apply for membership here. We’d love for you to join! Why we’re starting a free Slack community. Because communities are awesome! No, seriously.

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Calculating Software Sales Tax

Chargify

Written in conjunction with Avalara. Calculating software sales tax Software and software services have provided a lifeline for businesses, schools, and families, during the pandemic. The. The post Calculating Software Sales Tax appeared first on Chargify.

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Podcast: Foxconn’s factory shutdown, Mac Studio review and iOS 15.4

IT World

Foxconn partially shut down some of its factories in manufacturing powerhouse Shenzhen as a result of a COVID-19 outbreak. Foxconn, which is the world's biggest contract electronics manufacturer and Apple’s largest iPhone supplier, said it “adjusted the production line to minimize the potential impact,” and some of its factories have partially reopened.

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Increasing Customer Loyalty: How to Do It & Loyalty Program Examples

Groove HQ

Curious about how to increase customer loyalty for your business? We cover the value, how to do it, how to measure it, and examples of loyalty programs sure to win over hearts and minds! The post Increasing Customer Loyalty: How to Do It & Loyalty Program Examples appeared first on Groove Blog.

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Are we destined to work in the metaverse?

IT World

In a recent interview with Lex Fridman, Meta CEO Mark Zuckerberg described a future in which our workplace would exist in the so-called "metaverse." Our commute would involve little more than slipping on a pair of virtual reality (VR) goggles. Once jacked in, we’ll interact with colleagues via avatars, attend meetings, give presentations and do all our work in a VR world.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Dealing with Angry and Difficult Customers as a Customer Support Agent

Groove HQ

They're out there. Angry customers. And we've got solid tips to help you manage the situation. The post Dealing with Angry and Difficult Customers as a Customer Support Agent appeared first on Groove Blog.

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How Lenovo IT boosts diversity and inclusion

IT World

As a global technology company with more than 63,000 employees, Lenovo aims to advance diversity and inclusion (D&I) in the workplace. Part of the company’s mission is to ensure that its leaders reflect the various cultures and ethnicities of its internal talent. Maintaining a diverse culture and achieving its full potential is fundamental to its success, according to the company’s 2020/21 Environmental, Social, and Governance Report.

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What Are Geotechnical Instrumentation Contractors?

SaaS Metrics

Geotechnical instrumentation contractors are a subset of civil engineers specializing in using specialized instruments and equipment to monitor subsurface conditions, record data, and perform excavation and fill-in activities. Here are the roles of geotechnical instrumentation contractors provided by instrumentation companies. A geotechnical instrumentation contractor monitors ground conditions such as subsidence, slope stability, Read more.

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Apple leads the 5G transition, reports claim

IT World

Perhaps more than any company, Apple is translating the 5G upgrade cycle into a license to print money. But the truth is that at this stage of deployment, the real significance of faster mobile broadband hasn’t really been felt yet. Apple takes the largest slice of the 5G cake. Device deployment, at least, appears to be accelerating. Counterpoint claims sales of 5G-capable smartphones exceeded those of 4G devices for the first time in January 2022, reaching 51%.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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7 Best practices for a Customer Journey Map!

CustomerSuccessBox

It’s not always easy to navigate through the customer success process. Customer success, like any other tricky-to-navigate sector, requires a map. A customer journey map can help with this. It’s a document (or set of documents) that outlines when various teams in your company should communicate with customers. Read further to know in detail about the best practices that you should follow for building an effective Customer Journey Map.

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Chargebee - Untitled Article

Chargebee

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9 Customer Success Playbooks Every Customer Success Team Should Have!

CustomerSuccessBox

Every SaaS business wants to expand and succeed. You should connect your company’s targeted outcomes to your client’s desired outcomes in order to do so in a customer-centric manner. Use the Customer Success Playbook to synchronize those two sets of objectives. As your product evolves, it’s important to provide your customer success team with a successful approach for navigating customer interactions.

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Mar 17 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director – SMB Location: Remote, Atlanta, GA, US Organization: ON24 As a Customer Success Director, you will manage and provide escalation and support for CSMs in your group. Manage and develop processes to support a large number of accounts across the team. Support of the CSMs in escalations around questions or issues with client accounts.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How is a Product-Centric approach different from a Customer-Centric one?

CustomerSuccessBox

Steve Jobs said, “People don’t know what they want until you show it to them” back then and now Apple promoted the Apple Patently Watch saying, “How to take an ECG ” Do you see the change in the paradigm shift in the way it is marketed at two different points in time? That’s exactly the shift from a product-centric approach to a customer-centric approach !

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Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

B2B businesses need to reward their loyal clients frequently. While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. As per a report by Forrester , by 2023 B2B businesses in the US is expected to contribute up to $1.8 trillion.

B2B 10
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SEO is SaaStr’s #1 Source of Viewers. For 10 Straight Years.

SaaStr

#1 source of traffic to [link] : 2022: SEO 2021: SEO 2020: SEO 2019: SEO 2018: SEO 2017: SEO 2016: SEO 2015: SEO 2014: SEO 2013: SEO 2012: SEO. Even Year 1 pic.twitter.com/5FtzBG2v1O. — Jason BeKind Lemkin #???????????? (@jasonlk) March 15, 2022. So we’re coming up on Year 10 for SaaStr! So, so much has changed since our first post on August 13, 2012.

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Q&A Part 2: the startup’s guide to Customer Success

ChurnZero

As a follow-up to our well-attended webinar on “ The startup’s guide to Customer Success ” with Jennifer Chiang (the author of the book by the same name), we wanted to get more of our audience’s questions answered. Since we didn’t have the time to get to all the questions that came in during the live webinar, Jennifer took the time to go through and provide her responses to the unanswered questions, so we could share them with you here.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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BrandPost: Disaster recovery: Hitting the data protection home run

IT World

It’s not a question of if your business will experience data loss — it’s a matter of when. Backup is widely employed as the last line of defense to protect against threats like human error, hardware and software failure, or natural disaster. A single data loss incident, whether malicious, environmental, or accidental, can cripple a business. Backup always provides a necessary safety net.

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Q&A Part 2: the startup’s guide to Customer Success

ChurnZero

As a follow-up to our well-attended webinar on “ The startup’s guide to Customer Success ” with Jennifer Chiang (the author of the book by the same name), we wanted to get more of our audience’s questions answered. Since we didn’t have the time to get to all the questions that came in during the live webinar, Jennifer took the time to go through and provide her responses to the unanswered questions, so we could share them with you here.

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Product evangelist John Cutler on becoming a catalyst for change

Intercom, Inc.

When people think about a product evangelist, they tend to think of someone who knows the product like the back of their hand, who sings its praises and leaves a trail of loyal fans anywhere they go. Someone whose job it is to create a cult surrounding a product. They’re not wrong, of course. But there’s more to the role than meets the eye. And that’s exactly why John Cutler is joining us today.