Tue.May 31, 2022

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Top 10 Reasons Why Marketing is So Important to Your SaaS Business

SaaS Metrics

No matter what, the quality of your marketing efforts directly influences your company. You can have the best product in the world, but if no one knows about it, does it make a difference? Marketing is an essential aspect to any business, especially for SaaS companies. It helps build brand recognition, create. Read more. The post Top 10 Reasons Why Marketing is So Important to Your SaaS Business first appeared on SaaS Metrics.

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Transform Your Prospects Into A High Performing Sales Team

Predictable Revenue

Tom Burton joins the Predictable Revenue podcast to discuss how to transform prospects into your own top performing sales team. The post Transform Your Prospects Into A High Performing Sales Team appeared first on Predictable Revenue.

Sales 305
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Creandum Ventures: VCs Don’t Help Enough in Recruiting. And VC Brands Are Overrated.

SaaStr

So Creandum, one of Europe’s leading VC firms (and they’ll be speaking at 2022 SaaStrEuropa.com in Barcelona on June 7-8 ) updated its report on What Founders Really Want from VCs , and if VCs add value: The data is interesting: Only 30% of founders think their VCs have been helpfu l. That sounds about right. VCs aren’t helping enough in recruiting, not for real. 69% of VCs they are making a difference in recruiting, but 79% of founders say they aren’t.

Branding 288
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The Macroeconomic Signal to Watch for Software & Infrastructure Startups

Tom Tunguz

As we navigate this bear market, I’m keeping my eye on broader market data points. A broad software buyer index would be the best metric to understand how buyer preferences are changing across the market. Fortunately, it exists. Large SaaS and IaaS vendors are precisely that: indexes of software buyers. Amazon Web Services and Azure, the business units inside Amazon and Microsoft serve and sell to small, medium, and large companies in every major geography.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Join SaaStr Europa After Parties with Payhawk, Appsumo, Capchase, Verdane, Hook, Chargebee and More!!

SaaStr

SaaStr Europa in Barcelona on 7-8 June is ALMOST here ! We’re just about to cross 2,500 total attendees and we’ll see where we end up! Both nights we’ll have amazing on-site outdoor happy hours, including open Q+As, cocktails, churros con chocolate, tapas, mules, and much more, courtesy of PayHawk! Many of our partners are doing their own additional off-site happy hours on 7 June in particular in Barcelona, if of interest sign up here: Appsumo starts at 6pm: Request to be invited here.

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Why Industry 4.0 must think more like Apple

IT World

For industrial applications, the Internet of Things risks becoming the Internet of Thieves. Perhaps industries making use of connected solutions should take a leaf out the Apple book and lock down their infrastructure. What the ethical hackers say. As digital processes become deeply embedded across every industry, it makes sense that industrial control systems were tested at this year’s Pwn2Own contest.

Software 119
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Episode 32: Technical Products Don’t = Complex Emails

Sales Hacker

??Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Google’s open-source security move may be pointless. In a perfect world, it should be.

IT World

One of the bigger threats to enterprise cybersecurity involves re-purposed third-party code and open-source code, so you'd think Google's Assured Open Source Software service would be a big help. Think again. Here’s Google’s pitch: “ Assured OSS enables enterprise and public sector users of open source software to easily incorporate the same OSS packages that Google uses into their own developer workflows.

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Simplify Business Reviews with Totango’s Presentation Builder

Totango

Many organizations rely on quarterly business reviews (QBRs) as their dedicated opportunity to check in with customers and ensure their needs are being met. However, a quarterly meeting is often not enough to ensure that your customers are finding value in your product and are on track to achieve their strategic goals, or to alert you to any issues or changes that might need to be immediately addressed.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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IT workers face greater stress from remote issues

IT World

IT support has forever changed as more and more employees are now working from any number of remote locations — and no longer sitting behind a corporate firewall. The days of walking your computer down to the IT department for repair or having a help-desk worker drop by the cubicle to troubleshoot your network connection have been replaced by the need for support from anywhere on any device.

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Selling in the Hospitality Industry with Maryclare Sweeney

Sales Hacker

In this episode, we’ve got Maryclare Sweeney with us. Maryclare is the Director of Sales at SEVENROOMS , which sells into the hospitality space. As a talented sales manager, she gives some secret strategies for success and how the company had to make changes, like so many, due to COVID. powered by Sounder. If you missed episode 208, check it out here: Espionage Tactics That Help You Sell with Jeremy Hurewitz.

Sales 82
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Instead of working from the office or home, why not work from the road?

IT World

Some companies want people back at their desks. Others are okay with them working from their kitchen tables. How 2022! But why not let them work from wherever they've pulled their RV over by the side of the road with SpaceX Starlink ? I have friends who don't work from their office or their homes. They work from wherever they find themselves. Indeed, you know one of them.

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How to 7x your Per-Customer Spend by Bringing Sales and Customer Service Teams Together

Sales Hacker

We all want the shiny new logos – but what about the opportunities right in front of you, with your existing customers? Research shows that it costs businesses 6-7x more to acquire new customers than to retain existing ones. Your customer service team is an untapped resource of customer knowledge that’ll grow your deal sizes and help you close business faster.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Windows 11: Should you bypass the hardware block?

IT World

If you’re like most PC users, your current computer can’t run Windows 11. Microsoft has placed a line in the hardware sand to ensure that only modern machines with certain specifications that harden security can run Windows 11. Well, sort of. The company provides a workaround, as I’ll discuss in a moment. Whether you should take advantage of this loophole to upgrade PCs (whether yours or your users’) to Windows 11 is the question.

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How to Turn DemandGen and SDRs into an Efficient Revenue Generator

Sales Hacker

The MQL (marketing-qualified lead) handoff to SDRs either brings a lot of efficiency or a lot of inefficiency to our Go to Market operations. Tito Bohrt (CEO at AltiSales) is here to share a framework that allows Sales to quickly give meaningful feedback to DemandGen. This actionable insight will allow DemandGen to optimize spend and produce MQLs that turn into SQOs (sales qualified opportunity) at a higher rate while maximizing the efficiency of SDR resources.

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Blockspace: What Comes After PCs, Broadband, and Smartphones

Andreessen Horowitz

… The post Blockspace: What Comes After PCs, Broadband, and Smartphones appeared first on Andreessen Horowitz.

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Top 10 SaaS SEO Agencies to Work with

SaaS Metrics

In today’s fast-paced world, software as a service (SaaS) is king. From Google Docs to Slack, SaaS companies are taking over the IT sector. These companies have some of the best customer lifecycle management out there. But how do you manage your online marketing when it comes to SaaS products? Well, that’s. Read more. The post Top 10 SaaS SEO Agencies to Work with first appeared on SaaS Metrics.

SaaS 59
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Five Lessons Learned in Overcoming imposter Syndrome as a B2B Leader with Nils Vinje

30 Day Leadership

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje breaks down the most important lessons he learned in overcoming imposter syndrome as a B2B leader. When you learn how to overcome imposter syndrome every time it comes up, you’ll never let it stop you again. Podcast highlights: 0:24 - Defining imposter syndrome - Nils provides a simple definition and example. 1:49 - Recognizing imposter syndrome - Nils explains where the core of this feeling comes

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Leveraging Visual Storytelling with Nina Froriep

Dubb

Have you been searching for a way to better capitalize on visual storytelling in your business? Or have you been thinking about visual storytelling, but don’t know where to start? At Dubb, we love helping our community use visual storytelling to grow and scale their businesses. It is why we are so excited about. The post Leveraging Visual Storytelling with Nina Froriep appeared first on Dubb Blog.

Scale 52
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Five Lessons Learned in Overcoming imposter Syndrome as a B2B Leader with Nils Vinje

30 Day Leadership

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje breaks down the most important lessons he learned in overcoming imposter syndrome as a B2B leader. When you learn how to overcome imposter syndrome every time it comes up, you’ll never let it stop you again. Podcast highlights: 0:24 - Defining imposter syndrome - Nils provides a simple definition and example. 1:49 - Recognizing imposter syndrome - Nils explains where the core of this feeling comes

B2B 52
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Weaving Perception in Your Customer Retention Game, and how Subscription eCommerce Businesses Can Deflect More Cancels

Chargebee

What does it take to build a foolproof customer retention strategy? What has customer experience (CX) got to do with it? And what can two Coke bottles teach subscription eCommerce businesses about brand building? All of this, and more, as we explore the relationships between retention and perception and how it impacts the process of building a retention strategy from the ground up.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Top 20 Tips to Raise Your SaaS Conversion Rates

SaaS Metrics

More than 90% of businesses that start with a subscription-based product fail. This is primarily because they don’t have a strong retention strategy in place. Don’t be one of them. We have listed 20 tips to raise your SaaS conversion rates and keep your customers happy. What is a SaaS Conversion Rate? Read more. The post Top 20 Tips to Raise Your SaaS Conversion Rates first appeared on SaaS Metrics.

SaaS 52
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Different Types of Customer Success Managers. Which one are you?

CustomerSuccessBox

Isn’t the term Customer Success Manager (CSM) self-explanatory? Upon giving slightly deeper thought, the first thing’s in mind, is that it’s certainly a role with a lot of responsibilities. The second thought tells me, that customer health and value are the two major key aspects they care about that no other role explicitly works on.

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Top 10 Examples of B2B SaaS Companies Everyone Should Know

SaaS Metrics

SaaS is a software category that delivers services to its users in the cloud. This category has exploded over the past decade and has become one of the biggest markets for technology companies. The B2B SaaS market has grown rapidly as more businesses have realized how faster and more efficiently they can. Read more. The post Top 10 Examples of B2B SaaS Companies Everyone Should Know first appeared on SaaS Metrics.

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May 31 – Customer Success Jobs

SmartKarrot

Role: VP, Customer Success (Remote) Location: Remote, Chicago, IL, US Organization: Sales Talent Agency, Inc. As a VP of Customer Success, you will be responsible for driving success outcomes across the entire customer journey; including implementation, support, operations, and renewals. Sets the strategy and prioritizes Objectives and Key Results, while leading the Customer Success teams.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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Top 10 CRM Tools That Can Help Small Businesses Succeed

SaaS Metrics

Sales is always a hot topic in business. After all, you wouldn’t be able to grow your company or make any money without sales. The general rule of thumb is that the higher your revenue grows, the more sales you’ll need to support it. This can lead small businesses to struggle on. Read more. The post Top 10 CRM Tools That Can Help Small Businesses Succeed first appeared on SaaS Metrics.

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Announcing BetterCloud’s New Integration With Workday

BetterCloud

Manual onboarding and offboarding processes can be time-consuming and costly. Without automation, IT faces an uphill battle to ensure that incoming employees have a smooth onboarding experience, while also preventing departing employees from creating data and security risks as they leave your organization. In the 2021 State of SaaSOps report , 52% of IT professionals said manually onboarding and offboarding users was their most crucial challenge to solve.

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Secrets of Successful Software as a Service Companies

SaaS Metrics

Software as a service (SaaS) is an innovative business model. In the case of a SaaS company, the software is deployed directly to the consumer, and usage is billed on a subscription basis, normally monthly. This model is categorized by the software itself, and so it could apply to companies of different. Read more. The post Secrets of Successful Software as a Service Companies first appeared on SaaS Metrics.