Thu.Sep 08, 2022

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7 Steps to Maximize Your Renewal Success Rate

Sales Hacker

One of the oldest truisms in sales is that recruiting new clients costs more than retaining them ( five to 25 times more costly, depending on the industry). The recent news about inflation has all companies rightfully worried about their short-term financial prospects. Companies targeting B2B buyers must work twice as hard to retain clients who may be looking to cut costs.

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How To Repair Your Online Reputation

The Daily Egg

In the online world, what your customers see is how they will perceive your brand. Case in point—3 out of 4 consumers. The post How To Repair Your Online Reputation appeared first on The Daily Egg.

Branding 305
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Systematizing Go-To-Market Hiring

Tom Tunguz

This chart holds the secret to successful hiring of go-to-market teams. What is it? A stack rank of attributes within HubSpot account executive candidates that correlate to quota attainment. Preparation, adaptability, domain experience, & intelligence topped the list. Closing ability correlated negatively. The pushier the account executive, the worse the result.

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ConvertKit vs. Mailchimp

The Daily Egg

Growing your business depends in part on successful email marketing. ConvertKit and Mailchimp are two of the top contenders for the best. The post ConvertKit vs. Mailchimp appeared first on The Daily Egg.

Marketing 267
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Ouch! Inflation Hits SaaStr. (But Sponsors Can Lock in Current Pricing Until Halloween)

SaaStr

Just a small note, but it’s interesting how inflation has hit SaaStr events this year: Booth costs are up 26% (!) from 2020 , on top of another 10% or so costs in building them outdoors. Labor costs overall are up about 18% from 2021 Annual. Internet costs are up about 45% , as just one example. Now it’s not all bad. With record attendance and record sponsorship, we’re able to spread fixed costs across a higher base.

Pricing 207

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Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Capchase is your founder-friendly financing solution. Our suite of financial tools makes it easy to turn recurring revenue into flexible growth financing.

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Four ways customer education helps support the Customer Success team

ChurnZero

This is a guest post by Sara Barnes , vice president of Customer Success at Skilljar. Every Customer Success team focuses on keeping customers engaged and ultimately, preventing churn. But as a company scales and brings in new accounts, CSMs can start to feel like Lucy and Ethel in the chocolate factory—the customers keep rolling along faster than CSMs can properly manage them!

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Dear SaaStr: What’s the #1 Thing That Sets Great VPs Apart From the Rest?

SaaStr

Dear SaaStr: What’s the #1 Thing That Sets Great VPs Apart From the Rest? The truly great VPs, They have a stream of great candidates coming through the door (or the Zoom). Honestly have no idea how they do it. But the great ones do. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) September 5, 2022. The biggest, simplest lesson I’ve learned: Truly Great VPs make recruiting, scaling and hiring 100x easier.

Scaling 197
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“Merchant Service Provider”: What to Think About Before Using This Phrase

Infinicept

The payments ecosystem is chock-full of words and phrases that cause confusion. People often use terms that don’t really mean anything specific. Or the terms might mean different things to different people, depending on the context. Or different card brands can use different terms for the same thing. This can make understanding the industry needlessly complicated.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Firing the Whole Revenue Team Doesn’t Usually Work

SaaStr

So I remember the first time I saw a CEO fire their entire revenue team. I’d invested in a PLG-first company that was transitioning at millions in revenue to being more sales-led. And the VP of Sales and Marketing were … well … pretty good. But not great. What do I mean? Well, the VP of Sales struggled a bit at their ACV, it wasn’t his strength.

Revenue 193
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How to Reduce Sales Friction with Salesflare Tasks

yoursales

How to Reduce Sales Friction with Salesflare Tasks. As CRM systems go Salesflare belongs squarely in the upper echelon for sure. With – among many great features – automatic activity logging, automatic contact creation, and an endless array of integration possibilities to top it off. All of these features contribute to reduced friction in the sales process.

Sales 77
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How to Develop an SEO Strategy for Your SAAS Company

Agile Payments

How to Develop an SEO Strategy for Your SAAS Company.

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From subscription management to monetization: Evolving our brand alongside our transformation

Zuora

By Sergio Claudio, VP, Brand Experience When Zuora was founded in 2007, we had a vision that the world was […]. The post From subscription management to monetization: Evolving our brand alongside our transformation appeared first on Zuora.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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8 Skills Every Customer Success Operations Leader Needs To Succeed

Valuize Consulting

Strategic Leadership For Smooth Scaling. In today’s high-velocity subscription-based economy, a solid Customer Success (CS) Operations motion is imperative to driving sustainable and scalable growth. In order to properly build what will become the circulatory system of your recurring revenue business, you need breadth of knowledge and skills. The roles and responsibilities of a CS Operations Lead are expanding – both in scope and complexity.

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UserStudy Raises INR 8 Crore In Pre-Seed Funding

Entrepreneur - SaaS

The company aims to build from India for the audience across the globe.

Trends 67
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What is Force Field Analysis? What are the 3 Steps of the Force Field?

SmartKarrot

Business leaders often find themselves in a rut when it comes to making strategic decisions. It could be about making decisions about an existing process, or about the introduction of change; even the best find themselves in a spot. Find yourself in this rut? Well, adopt the Force Field Analysis and bid adieu to all your decision-making concerns. Business leaders, even the most successful ones, find themselves in a fix when making strategic decisions.