Tue.Nov 26, 2024

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New on Crazy Egg: Track Multiple Conversion Goals for A/B Testing

The Daily Egg

We’ve made critical improvements to A/B Test reporting in Crazy Egg, making it far easier to compare your results for different Conversion. The post New on Crazy Egg: Track Multiple Conversion Goals for A/B Testing appeared first on The Daily Egg.

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Who is Eric Yuan | CEO of Zoom

SaaStr

Who is Eric Yuan | CEO of Zoom Eric Yuan joined WebEx as one of the first several software engineers. At WebEx, he quickly proved his technical abilities and rose through the ranks. He was instrumental in developing the WebEx videoconferencing technology and eventually became Vice President of Engineering. In 2007, Cisco acquired WebEx for $3.2 billion, and Yuan continued with the company as their Corporate Vice President of Engineering.

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Figma Review: The Good and Bad

The Daily Egg

Figma is a solid design tool that makes collaboration easy throughout every phase of the product development lifecycle, from design and prototyping. The post Figma Review: The Good and Bad appeared first on The Daily Egg.

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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

Sales Hacker

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How to create more effective job descriptions for customer success and professional services roles

ChurnZero

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. Hiring the right talent for your company’s customer success team determines its success. A clear, detailed, and well-written customer success job description is essential to attract the right candidate while providing important information about th

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Managing Cash Flow with Revenue Projection & Prediction

Blulogix

By BluLogix Team Managing Cash Flow with Revenue Projection & Prediction How does revenue projection & prediction help businesses align cash flow with operational needs and avoid financial surprises? Effective cash flow management is essential for the success and stability of any business. Cash flow is the lifeblood of operations, and a lack of available funds can quickly lead to financial challenges, even for profitable companies.

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How To Conduct a Voice of the Customer Analysis

Groove HQ

Running a small business is tough. You’re juggling a million things, from marketing, sales and product development to customer service. I bet sometimes it feels like there aren’t enough hours in the day. But amidst all the chaos, there’s one crucial element that often gets overlooked: Truly understanding your customers. That’s where Voice of the […] The post How To Conduct a Voice of the Customer Analysis appeared first on Groove Blog.

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Scaling SaaS: When to Hire a Specialized Marketing Agency

Kalungi

Struggling to scale your SaaS startup? Discover when to hire a B2B SaaS marketing agency, how to choose the right one, and build a successful partnership to drive demand & growth.

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3 tips for revenue leaders to take the next step with AI: Insights from TSIA World ENVISION

Totango

Key takeaways : It’s time to take action. Big or small, it’s time to put AI-enabled actions into workflows and empower individuals to learn with these new tools. Measure outcomes from AI-driven enhancements. To gain traction, leaders must translate how improvements or efficiencies gained from implementing AI solutions result in either more revenue in the door or less costs out the door.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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7 Best Link in Bio Tools for Your Social Media

Buffer Resources

“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer's different links in bio Link in bio tools helps you collate multiple URLs in one place so you can add them to your bio.

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There May Be No One Left to Care About Inclusion But You

SaaStr

So at the end of SaaStr Annual this year, I shared a bunch of statistics and metrics. Including one where, for the first time ever, we came up short: We missed our goal for the first time (since we set one) on Inclusion at Annual. We only had about 680 qualified attendees on our no-cost Equality and Inclusion program. We’d always hit our goal of 1,000 since we rolled out the program in 2018.

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If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time

Sparktoro

Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.

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Why Your CFO Should Be The Customer Testimonial On Your Debt Provider’s Homepage

Kellblog

If you’re VC-backed, you might well have taken some venture debt to top up your last financing round. If you’re PE-backed, it’s probable that your PE sponsor took a material amount of debt — e.g., 1-2x ARR — to help finance the acquisition. Either way, if you’re an enterprise software startup, there’s a good chance there is some debt on your balance sheet.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Beyond Predictions: How Causal AI Is Transforming Decision-Making

Panintelligence

Artificial Intelligence (AI) is all around us, simplifying our lives in countless ways. Whether it’s answering everyday questions or suggesting your next favorite movie, AI works tirelessly to predict what might happen next. However, while traditional AI excels at making predictions, it often struggles to explain why things happen. That’s where Causal AI comes in.