Wed.Jun 12, 2019

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4 Insider Threats That Should Keep You Up at Night

BetterCloud

SaaS is revolutionizing the workplace, making collaboration easier and work more efficient. As companies move to SaaS, however, new insider threats have arisen, leaving IT and security teams without the tools to properly solve for them. SaaS Operations Management is uncharted waters; therefore, admins are still learning how to fully secure their environments.

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How to Switch to a Freemium Pricing Model and Grow Your Business

ProfitWell

Often times, when marketers think about growth, the first strategy to come to mind is finding ways to make the product better. The better the product, the more people who'll buy it, right? The truth is that to stimulate growth, marketers should instead focus on the experience customers have at every product touch point. After all, experience is what makes customers happy and excited to come back and use the product again.

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Dropbox focuses on collaboration with major app redesign

IT World

Dropbox has given its file-sharing software a major overhaul in an effort to reposition itself as a hub for workplace collaboration and productivity. The company's aim is to combine various fragmented digital workplace tools into one place. "It's a single workspace to organize your content, connect your tools, and bring everyone together, wherever you are," the company said in a blog post Monday.

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Nimble Releases Re-Designed Contact Record to Streamline Relationship Management

Nimble - Sales

Nimble is constantly innovating to help you build better relationships and engage more intelligently — everywhere you work. That’s why we’ve made it simpler than ever to log activities, view contact and company information, scan social signals, send trackable email templates, apply tags, and more — right from the newly designed contact record.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What You Need to Know About the PSD2 and Strong Customer Authentication

FastSpring

On September 14th, 2019 all payment providers who process payments for consumers in the European Union must adhere to new requirements for authenticating online payments as part of the second Payment Services Directive (PSD2). Already a FastSpring seller? Skip to the bottom of this piece to find out what you need to do about this regulation. You may recall the initial Payment Services Directive (PSD) established by the European Commission that was initially adopted in 2007, then updated in 2009

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Podcast: What Happens if You Lose Your Biggest Client? Interview with Larry Armstrong

Divestopedia

Finding out the hard way that your main source of revenue is no longer viable is a crushing blow for all businesses. What do you do when you need to pivot your business? Larry Armstrong explains.

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Cisco offers cloud-based security for SD-WAN resources

IT World

SAN DIEGO— As many companies look to SD-WAN technology to reduce costs, improve connectivity and streamline branch office access, one of the key requirements will be solid security technologies to protect corporate resources. At its Cisco Live customer event here this week, the company took aim at that need by telling customers it added support for the its cloud-based security gateway – known as Umbrella – to its SD-WAN software offerings. .

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Apollo GraphQL

Andreessen Horowitz

If you’re an app developer working today, you’ve likely heard of a query language syntax called GraphQL. Often touted for improving the developer experience with APIs, GraphQL is also part of a more fundamental shift taking place in app development.

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Hypergrowth Pricing Strategies from the Trenches [Podcast]

OpenView Labs

Mike is currently the Head of Marketing at Reflektive, but was at Lever and Glassdoor during periods of hypergrowth, where the name of the game was to double in size every year. Mike explains why you should lean on your sales reps throughout a pricing change, how to think about pricing as a competitive advantage and how his background in product marketing has benefited his role in pricing projects. ?.

Pricing 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Advice from the C-Suite: 10 Tips for Selling to Executives

Sales Hacker

We’ve all sat through at least one cringe-worthy presentation and it can be a painful waste of time. As a sales rep, your livelihood depends on your ability to deliver a compelling presentation. We’ve compiled what we’ve learned from our best and worst sales presentations so that you can learn from our mistakes. The post Advice from the C-Suite: 10 Tips for Selling to Executives appeared first on Sales Hacker.

Sales 12
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Yieldify partners with ReSci – Customer journey tools

ReSci

Introducing our Yieldify integration We’re happy to announce our Yieldify integration! Yieldify is a consumer journey platform that helps customers increase conversion through personalization onsite banners, popups, etc. Yieldify’s conversion platform helps you create target segments for your journeys, personalize a website using dynamic content, and.

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Make the best first impression with your user onboarding

Intercom, Inc.

As the saying goes, “You never get a second chance to make a good first impression.” So the obligation to make first impressions positive and memorable is immense. This is especially true for onboarding. Great onboarding is multifaceted. Like the early stages of a burgeoning relationship, multiple steps shape the outcome and determine whether the relationship between you and the user will be a wild success, an unremarkable encounter or a dismal failure.

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Total Contract Value (TCV): Definition, Importance, & How to Calculate

ProfitWell

Total contract value (TCV) is one of the most useful core SaaS metrics, but it's also one of the most poorly understood. And that's a shame. Understanding your TCV can help make your sales more efficient, lower your marketing costs, and improve your revenue predictions. Fortunately, calculating your TCV isn't difficult. Let's walk through a quick definition of TCV, how to calculate your TCV, and why the metric should matter to your SaaS business.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Three Rule of Three: A Super Simple Way to Balance Time and Effort in the Office

Sales Hacker

Ever wonder how top performers balance time and manage priorities? I’m not talking about balancing professional and personal time, here. Just juggling all your work requirements is a feat you could write home about. Take me, for example… Several years ago, I took over the management of a second enterprise sales teams. One sales team needed to be evaluated, partially dismantled, re-shaped, and re-inspired.

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Outcomes-Based Pricing: Understanding Where Customers See Value

ProfitWell

Outcomes-based pricing. Outcomes-based pricing is a framework for understanding where customers are seeing the value in your product, then adjusting the pricing to align with that value. It's a fundamental shift in how to think about pricing. By structuring our pricing based on the actual value of our product as well as the customer's perceptions of that value, we're better able to create a pricing strategy that justifies how your company monetizes.

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