Mon.May 14, 2018

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5 places your inbound funnel is bringing in bad customers

CloseSaaS

Every smart sales rep knows you can’t go out and sell to just anyone. You have an ideal customer. And you’re going to have much higher levels of success if you target that exact person. So why don’t you do the same with your inbound sales?

Sales 52
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Revenue Recognition in the Age of ASC 606

SaaSOptics

U.S. businesses have been subject to financial reporting regulations for more than 80 years. ASC 606 is one of the latest and will have a particular impact on SaaS businesses.

Revenue 45
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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. At the end of the day, nothing you do as a marketer will land without those elements; as Copy Hacker’s Joanna Wiebe once told us , “People will not read anything, anywhere that is boring, ever.

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Sales Enablement Is Here to Stay: Here Are 3 Irrefutable Reasons Why

Sales Hacker

Here are three of the top sales enablement benefits that increase revenue and drive sustainable growth. Sales leaders, welcome to the new paradigm. It doesn’t matter if your product or service is the best in the world. If your sales team doesn’t have the right resources and training, you will lose sales. In today’s fast-paced world, you need to get your junior reps up to speed quickly.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.