Thu.Dec 13, 2018

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Scale 151
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Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after all.

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How our sales team helped reboot our educational videos

Intercom, Inc.

We ?? video at Intercom. Our Marketing, Sales and Support teams all use it in different ways to convert, support and onboard users in an engaging and personal way that is unique to video. “Talk to your sales team. They know the failings and successes of your product better than you do”. But it wasn’t always like this. In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing cust

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4 Popular SaaS Billing Models You Should Know About

FastSpring

Scaling a Software as a Service (SaaS) startup is a tricky process. Depending on the business’s current situation and how their service and recurring billing models achieve customer acquisition, the most beneficial billing model can vary greatly. While there are many factors that contribute to a successful business, customer satisfaction is crucial for attracting more customers, maintaining relationships, and retaining existing customers.

Scale 62
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How Customer Event Data Can Help Your Business?

Rakam

Customers are the backbones of your business. It’s important to know what kind of customer you have and how they behave in your web or mobile app. You need to gather and store customer event data to understand your customers better. What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform.

Data 49

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How to slash software testing costs with these 6 proven ideas

Audacix

In chatting with CEOs of SaaS companies, one topic keeps coming up over and over again: how do we cut our software testing costs? Or, if we can't reduce them, how do we tame the growth in our software testing spend? What's just as surprising is that IT leaders in large enterprises ask the same question! While everyone is looking for a silver bullet, let me be the voice of reason for you: software testing costs will only keep rising unless you do the 6 things mentioned below.

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How can I overhaul my small business marketing strategy in 2019?

Net-Results

The real question is SHOULD you even overhaul it? In my experience, getting marketing “right” is almost never an overhaul kind of thing. It’s an iteration kind of thing. If you’re a small business, you probably have a limited budget. You have bigger competitors. You have a small team. What you (most likely) don’t have […]. The post How can I overhaul my small business marketing strategy in 2019?

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How to Protect Your Brand from the First Sale Doctrine

TrackStreet

Those rogue sellers who somehow manage to acquire your company’s products and then resell them online - usually undercutting your authorized retail partners in the process - are often legally allowed to do so thanks to a rule in trademark law known as the First Sale Doctrine.

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Upselling strategies that can improve your bottomline!

CustomerSuccessBox

Upselling strategies can improve your upsell rate drastically, leading to the financial growth of the company. However, we need to start with the basics before we can learn about upselling strategies. What does Upsell exactly mean? According to the Oxford dictionary , Upsell as a verb means ‘ Persuade a customer to buy something additional or more expensive.’.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Best Sales Managers Don’t Chase Revenue: 6 Steps to Get Goal-Setting Right

Sales Hacker

Success begins with setting goals. Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. In contrast, goals lend clarity and purpose to your organization. They enable your team to track collective and individual performance. Goals also help assess the efficiency of tools and methods, and formulate strategies for improvement or growth.

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SurveyMonkey Onboarding Email Series Breakdown (Action-Based)

SaaS Onboarding Emails

SurveyMonkey patiently (and persistently) waited for me to take action. Series Overview First, a bit of background. When I sign up for free trials to analyze onboarding emails, I take a step back and let the series run its course. I have no way of knowing whether or not the series has emails that will trigger based on my actions within the app. So, to maintain a consistent baseline, I take no action.