Tom Tunguz

DECEMBER 11, 2018

If you have one marketing dollar to spend on your startup’s growth, should you spend it on acquiring a new customer or on expanding an existing customer? Mining the existing customer base for customer expansion seems very logical. Customers know your product and your sales team, so increasing the account value should be easier. Plus, the strategy is successful in practice.

Scale 130

Scale Acquisition Startup Scaling 130

FastSpring

DECEMBER 11, 2018

Yep, it’s that time of year again. The time when we look back on the past year and determine what we can do better. And no, we’re not talking about committing to a gym or going on a diet. Although, I’m sure your marketing budget feels like it’s getting a workout. What we really want to talk about are resolutions that will make your digital business better than it was last year.

Payment Methods 60

Payment Methods Business Underperforming Technical Team Social Media 60

Outseta

DECEMBER 11, 2018

By Geoff Roberts 9 min read Handling objections is something that has always been part of a salesperson’s job. The ability to overcome the most common objections that you hear about your product or service can make or break your company; particularly if you’re a start-up. I’ve been marketing and selling a paid version of Outseta to potential customers for a year now and I’ve spoken with close to 1000 SaaS start-ups in the process.

Sales Hiring 63

Sales Hiring Venture Capital Social Media Software 63

Rakam

DECEMBER 11, 2018

If you are interested in creating a SaaS business or if you already have a SaaS business, but you are considering to raise funds, then you came to the right place. Don’t get me wrong, I am not the person who is going to fund your business, but I am going to teach you about the key metrics you should know. LTV/CAC Ratio I am sure all of you heard about this commonly used metric.

Metrics 40

Metrics SaaS Business 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaS Onboarding Emails

DECEMBER 11, 2018

Mint aims to financially empower users and uses emotion to its advantage during the first 30 days. Series Overview Technically, Mint is free, so there’s no free-trial period. As soon as I signed up I was in. Even so, I planned on capturing emails for the first 30-days, which would be a normal trial period for a financial SaaS. Interestingly, Mint seemed to be on the same page, and I even got what seems like a classic winback email on day 31.

Onboarding 40

Onboarding Banking Technical Review Finance 40

Neil Patel

DECEMBER 11, 2018

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO.

Branding 112

Branding Mobile B2C Travel 112