Thu.Mar 21, 2019

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Puzzles, Not Problems

Tom Tunguz

Imagine-75 years ago-our Commencement date was listed as January 1, 1943. Our “last supper” date was December 12, 1942. It was in the main dining room. President Hopkins and Arthur Hayes Sulzberger, president and publisher of the New York Times, were the keynote speakers. No pomp, no valedictorian, no honorary degrees, no cap and gown, no family. The dinner ended with hugs and tears eyes.

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What do you think makes a good SaaS pricing page?

SaaStr

A few thoughts at least: The stronger the brand, the more complex the pricing page can be. So yes, copy Salesforce, Twilio, Slack, and other iconic leaders. But bear in mind their brands make them a default choice. That means their prospects will be more patient with complex pricing. But your prospects may just move on if the pricing page makes it seem too … hard.

Pricing 199
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How to venture into product-led growth and scale successfully

SaaStock

The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures. She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth.

Scale 172
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Save the Date: SaaStr | Scale is September 12

SaaStr

It’s a ways out, but save the date for our first-ever SaaStr | Scale on Sept 12. We’re doing SaaStr Scale instead of our traditional Spring/Summer Soiree + Holiday Parties, and combining our energy, times and efforts here. SaaStr Scale will be a 1000 founder & exec event just about scaling revenue. No firesides, no CEOs telling you how amazing their companies are.

Scale 164
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The tie that binds: how sales operations inspire process, success, and adoption in leading organizations

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeffrey Serlin, Head of Global Sales Operations at Intercom. The post The tie that binds: how sales operations inspire process, success, and adoption in leading organizations appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

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8 Successful Sales Pitch Examples and Why They Work

Sales Hacker

Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only 24.3% of 400 surveyed sales reps exceeded quotas last year, and that 61% consider selling harder than it was five years ago. Prospects expect sales pitches to be highly personalized, too. But with the rise of automation tools , sales is more of a “numbers game” than ever, so personalizing a pitch can seem like an impossible task.

Sales 106
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How To Create More Mentoring Experiences in the Sales World

Nimble - Sales

“Mentoring, paying it forward, and giving back to the community are all important things for us.” – Neal Schaffer Mentorship is a much-needed resource in the business world, especially in the realms of sales and social selling. If you want to create more mentoring experiences for others you need to scale your mentoring efforts. You […]. The post How To Create More Mentoring Experiences in the Sales World appeared first on Nimble Blog.

Scale 105
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Why the Payment Aggregator Business Model is Compelling

Agile Payments

Payment Aggregation , or Payment Facilitation (Payfac), allows a SaaS company to act as a master merchant for its users. The SaaS provider onboards its clients via a fairly non-intrusive application process, and this easy, fast onboarding makes it simple for the SaaS company’s users to begin accepting customer payments very quickly.

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7 Customer Success Team Goals for Your Enterprise in 2019-2020

Totango

Realizing lifetime value from your customers is about generating lifetime value for your customers. That’s the central tenant of the customer success approach to business. It represents a shift away from thinking of customers as point-of-sale pursuits and toward regarding them as ongoing relationships that require continuous nurturing. . It reflects the current customer-centered economy that has encouraged customer fluidity and placed greater emphasis on the customer experience.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Payment Aggregation: What Can Possibly Go Wrong?

Agile Payments

For the SaaS provider, the potential advantages of becoming a Payment Aggregator can be compelling. The Payment Aggregator model can seem very attractive, both for ease of onboarding and potential revenue generation.

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Shareholders vs. Stakeholders? No: Customers

Andreessen Horowitz

As companies generally — and tech companies specifically — play a greater role in social and economic issues, the fundamental question that many consumers, politicians, and company builders are asking is, Do corporations exist only to maximize shareholder value … …

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Understanding the Benefits of Hybrid Payment Aggregation

Agile Payments

The decision to become a Payment Aggregator or Payment Facilitator (Payfac) has massive implications for a SaaS application provider.

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Building an intentional sales culture

Chart Mogul

Defining the 'how' and 'why' of your early sales culture helps make the right thing easy to do. In this post, I discuss sales culture at ChartMogul and share two examples of how our team strives to articulate value in conversations with customers. Back to buyer-seller basics. In my first sales role, my manager and CEO sent me to a formal training that helped me understand buyers better.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Coming Soon: Classic View and Other Readability Updates

Groove HQ

The classics are classics for a reason, right? Due to the overwhelming feedback from our customers, it’s become clear that a large number of our users were missing the layout from legacy Groove. The fact is that many of our customers really like the new four-pane view but some still prefer the classic three-pane view. […]. The post Coming Soon: Classic View and Other Readability Updates appeared first on Groove Blog.

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Unedited Responses by 12 Companies on Time Saved by Instant Online Screen sharing

Upscope

Giving any customer facing team access to instant and interactive online screen sharing would naturally result in faster support but what are the hard numbers? Below we published the unedited responses to the question 'How much time do you think Upscope co-browsing saves you guys?' Related : A guide to co-browsing The email we sent We used Intercom to send out the email to our top users.

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Subscription60: Thursday, March 21st

ProfitWell

Hey all, it’s National Crunchy Taco Day, and although I have severe misophonia and a deep loathing for the sound of crunching, I will take one for the team in considering this a crispy Thursday. Abby here, with the recurring revenue resources and subscription news spotlight you need. The Rundown In resources. Browser Power Not every marketing aid requires you to shell out the big bucks.

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Weekly Walk with UpKeep’s Founder & CEO, Ryan Chan

OpenView Labs

The post Weekly Walk with UpKeep’s Founder & CEO, Ryan Chan appeared first on OpenView Labs.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Subscription Economy News – Week of 3/18/19

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. . The post Subscription Economy News – Week of 3/18/19 appeared first on Zuora.

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How To Reduce Customer Acquisition Cost (CAC)

Rakam

In my previous article, I talked about the importance of adding CAC metric to your marketing mix. In this article, I will share some tips to reduce your CAC to have more profitable customer acquisition channels. There are a few things you can do to lower your CAC, but here I will talk about the ones I find it most useful. Clearly Define Your Target Persona It’s essential to know whom you should target with your marketing activities.

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4 Simple Tips For Making Your Workplace More Productive

The Marketing & Growth Hacking Publication

Here’s a corporate slam dunk: Ask 100 CEOs if they strive for a productive workplace. The response will be unanimous: Yes, of course. But what, exactly, do CEOs need to do to make productivity a priority?—?and to ensure their teams are as productive as possible? In short, you have to lead by example. Here’s how I think of it. In running BookBaby , the self-publishing services company where I’m president and CEO, I understand that our work ultimately equates to a marathon.

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What are key elements of a customer driven marketing strategy?

Net-Results

Here are the key elements of a customer driven marketing strategy that I see. First, talk to your customers. The post What are key elements of a customer driven marketing strategy? appeared first on Net-Results Marketing Automation.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Should You Resend Emails to Subscribers When They Don’t Open?

The Marketing & Growth Hacking Publication

Email marketing is relational. When a subscriber agrees to join your email list, you get permission. Permission to send newsletters , onboarding emails , promos, and whatever else fits that original agreement. But how far does that permission go? Can you resend emails to the same subscribers when they don’t open? The reason why we’re talking about resending emails to subscribers who didn’t open is because it’s been proven to increase the reach of email campaigns.

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How Atlassian built a $20 billion dollar company with no sales team

Intercom, Inc.

When you think about how “traditional” enterprise-focused firms – think Microsoft, Oracle and IBM – sell software, it usually follows a well trodden formula: negotiations, long sales cycles and a “checklist” of features demanded by decision makers who seldom use the products they buy. But there is a company that has found a way to scale its software business with an entirely different model: Atlassian.

Scale 220
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#SaaS Autocompletion Software

Point Nine Land

Autocompletion vs Automation The media cover at lengths how software is replacing people in more and more jobs. In parallel of this trend, I’ve noticed a growing number of what I call “autocompletion software”, which, instead of completely automating a task and taking the human part out of the equation, helps users accomplish tasks faster, or better, based on their input and the context (hence the autocompletion and not just automation).