What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model?
SaaStr
DECEMBER 28, 2019
Q: What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? Switching to a SaaS model, and going deeper into SaaS, was a generational accelerant for Adobe: Stock price up 1300%. Revenue run rate grew from $4 billion in 2012 to an estimated $14 billion in 2020 (!). We all underestimated the force the Cloud would become.
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