Product Analytics vs Marketing Analytics
Rakam
NOVEMBER 11, 2018
Product analytics is often confused with marketing analytics. Although the only common thing between those two, is that they both contain the word analytics. In this article, I will explain the differences between the two. Let’s start with a brief overview of two and then the comparisons. Product Analytics Product analytics helps you to understand your user behaviours and patterns with tools such as funnel, retention and segmentation.
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