Mon.Dec 10, 2018

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

Marketing 137
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7 Page Speed Stats Every Marketer Should Know

Unbounce

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed. For context, if it takes more than three seconds for a page to load, just over half of visitors will leave it.

Marketing 111
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PODCAST 37: What Are the Key Foundational Elements of Challenger Sales W/ Brent Adamson

Sales Hacker

This week on the Sales Hacker podcast , we talk to Brent Adamson , who co-authored the foundational sales book, The Challenger Sale, and who has recently released The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. . Brent walks us through the key foundational elements of Challenger concepts and gives us the tools we need to get started with a new approach to sales.

Scale 55
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The Ultimate Guide to Customer Service Training

Groove HQ

Use these tips to turn new hires and seasoned pros alike into masters of support. Editor’s note: This post has been updated for accuracy and freshness. The original version first appeared on the Groove blog on April 7, 2015. What’s the difference between a support team that simply does support, and one that’s really good […]. The post The Ultimate Guide to Customer Service Training appeared first on Groove Blog.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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4 Tips to Get Better Testimonials From Your SaaS Users

Cobloom

SaaS 41