Tue.Apr 13, 2021

Value Metrics and Why SaaS Companies Need Them

Baremetrics

Value metrics influence how much you charge customers for your SaaS product or subscription service. These metrics determine whether users consider your product or service a good value for the money.

How to Optimize Your Website for Google’s Mobile-First Index

The Daily Egg

Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website. There are things you can do now to make sure you are ranking well on the mobile-first index.

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5 Interesting Learnings from PagerDuty at $250,000,000 in ARR

SaaStr

Thank you @jasonlk for giving me the @saastr stage +4 yrs ago to share both my story & build @pagerduty 's brand … the Sunny Delight, solution to problem fit talk. We were <$50m ARR, & the audience was full of potential, now much larger @Saas customers! startups [link].

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The Beginner’s Guide to Website Analytics

The Daily Egg

What would your business be like if you knew how old your customers are, where they’re from, what they are searching for, and why they are leaving your website? While this sounds like every marketer’s dream, you can have all this information and a lot more in the palm of your hands.

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.

5 Top SaaS Companies I Especially Admire

SaaStr

Q: What SaaS companies do you most admire? It’s best not to play favorites in SaaS. There are so many incredible SaaS companies these days. But I’ll make a short list of my some of my Most Admired — and why : Canva.

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More Trending

VC Horror Stories Are Real. But They Mostly Happen When You Raise Too Much — And Spend It All.

SaaStr

Q: How often do “VC Horror Stories” happen? . Here’s the thing. It doesn’t really happen as often anymore. At least — not the classic stories we’ve heard in the past. Not with larger, more successful funds at least. Now, I don’t mean that literally.

Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

YouTube SEO: 26 Tactics for Getting More Views, Subscribers, and Traffic

Neil Patel

When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google.

Gross Retention vs. Net Retention: What’s the Difference?

Totango

Distinguishing gross retention vs. net retention can provide deeper insights into your success metrics. Learn what these KPIs tell you. We’ll cover what they are, how to calculate them, and how to apply them. What Is Gross Retention? Let’s start with gross retention.

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

PODCAST 156: How to Sell Without Ego with Michael Hanson

Sales Hacker

If you missed episode 155, check it out here: How to Improve Your Sales Process with Pouyan Salehi. powered by Sounder. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher.

Don’t Buy into Fake News: Why Try Before You Buy is Best

Totango

When was the last time you purchased something without checking multiple online reviews about it first? Whether you’re purchasing a new vehicle or a new pair of shoes, you’re likely to spend some time reading reviews or watching videos of real people’s experiences with the product.

Managers Do Things Right, but Leaders Do the Right Things

OpenView Labs

We talk a lot about building products and companies here at OpenView, but there’s also a lot to be said on the topic of building a career, a strong team, or a far-reaching network.

Search at Intercom: Building our Elasticsearch cloud on AWS

Inside Intercom

In Intercom, we believe that shipping is our company’s heartbeat. Our product engineers are empowered to build great features, fast. A large part of making this belief a reality is the idea of running less software.

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SaaS Chart of Accounts

It’s no secret that general ledgers aren’t optimized for SaaS companies. Your QuickBooks or Xero Chart of Accounts is no different. The following Excel template is a sample Chart of Accounts that you can download and customize to fit your business needs.

What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money.

Meet Zuora’s New APAC General Manager

Zuora

Marc Gagne joined Zuora as the GM of the company’s Asia Pacific operations with 20 years of experience at Omniture, Adobe and Salesforce. The post Meet Zuora’s New APAC General Manager appeared first on Zuora

How to Advertise on VOD Platforms

Neil Patel

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos.

CS Career Guide: Customer Success Job Titles, Descriptions, & Salary

ChurnZero

With Customer Success being one of the top emerging departments in software companies around the globe, you might be considering a career in this industry, but you also might be wondering which role is right for you. .

Guide to Data Consulting Success: What to Know & Ask Before Your Next Data Project

Whether you're starting a new data initiative or benchmarking a current effort, this guide breaks down how to develop a coherent data strategy, avoid common pitfalls, and work with data consultants to improve business visibility and drive growth.

How to Set up Recurring Payments for Your Subscriptions

Baremetrics

As a subscription-based business, choosing the right payments processor and setting up a recurring payment system for your customers is critical to running a successful company.

Top 5 Most Essential WordPress Plugins

SaaS Metrics

The most popular CMS in the market is now WordPress. There are many reasons behind it. One of the main reasons is its compatibility with thousands of free and paid plugins. That helps users to make a fully functional website easily.

How to Create a Free Trial Marketing Strategy

Baremetrics

It's every company's goal to get as many conversions as possible when they launch a free trial. After all, the whole point is to pique a lead's interest and demonstrate your offering's value, so that you can sign on another paying customer.

How to find the best embedded software developer

SaaS Metrics

The ability to develop embedded software requires great skills and creativity. In the modern digital world, competition is great amongst the embedded software companies worldwide. Therefore, each embedded software company invests highly in hiring the best developers into their companies.

5 Tips to Advance Your Career as a Technical Recruiter

This step-by-step guide is designed to provide technical recruiters with tips and tricks to achieve tangible results that accelerate their recruiting efforts—and career.

What is Value-Based Pricing?

Baremetrics

Value-based pricing is a pricing strategy that sets prices according to the estimated value of how a product might be perceived by a customer. It does not take into account the cost of developing the product and its past prices.

A Complete Guide to App Monetization

Neil Patel

You finally did it. You built your app idea , you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app.

Functions You Need In Your Sales Content Supply Chain (From Leaders at SAP & Workday)

Sales Hacker

In this exclusive community event, you’ll get the answers from leaders at SAP and Workday , as well as the experts in sales enablement from Greaser Consulting on how to build a new Sales Engagement operation. The post Functions You Need In Your Sales Content Supply Chain (From Leaders at SAP & Workday) appeared first on Sales Hacker. Sales Engagement Training & Events

What Makes Nimble the Perfect CRM for Law Firms?

Nimble - Sales

In this webinar replay, Nimble CEO Jon Ferrara is joined by Monroe Horn from TransformITy Solutions to discuss why Nimble is the best CRM for legal practitioners. Monroe has over twenty years of experience in legal technology leadership. He’s installed and managed the most popular legal CRM products.

Onboarding Projects and Clients? Here are 5 Tips for Success

As a company that has onboarded thousands of clients, users, and projects over the past decade, Aysling has learned a handful of tips to streamline processes. With its award-winning support, they wanted to share their successful onboarding tips with all.

Journal Club: Sourcing the Secrets of Climate Adaptation

Andreessen Horowitz

Understanding how plants have adapted to natural climate change over millions of years provides a playbook of evolutionary strategies to help us prepare for and respond to … The post Journal Club: Sourcing the Secrets of Climate Adaptation appeared first on Andreessen Horowitz. bio genomics