Tue.Apr 13, 2021

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Value Metrics and Why SaaS Companies Need Them

Baremetrics

Value metrics influence how much you charge customers for your SaaS product or subscription service. These metrics determine whether users consider your product or service a good value for the money. When you track these metrics, you can increase or decrease your prices (or pricing tiers) based on customers' perceived value. Track SaaS metrics with Baremetrics , the No.1 data-driven dashboard for subscription-based startups and medium-sized businesses worldwide.

Metrics 98
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5 Interesting Learnings from PagerDuty at $250,000,000 in ARR

SaaStr

Thank you @jasonlk for giving me the @saastr stage +4 yrs ago to share both my story & build @pagerduty 's brand … the Sunny Delight, solution to problem fit talk. We were <$50m ARR, & the audience was full of potential, now much larger @Saas customers! #startups [link]. — Jennifer Tejada (@jenntejada) January 8, 2021. When we last checked in with PagerDuty, they were IPO’ing at $125m in ARR.

SMB 317
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The Beginner’s Guide to Website Analytics

The Daily Egg

What would your business be like if you knew how old your customers are, where they’re from, what they are searching for, and why they are leaving your website? While this sounds like every marketer’s dream, you can have all this information and a lot more in the palm of your hands. You don’t even […]. The post The Beginner’s Guide to Website Analytics appeared first on The Daily Egg.

Business 312
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VC Horror Stories Are Real. But They Mostly Happen When You Raise Too Much — And Spend It All.

SaaStr

Q: How often do “VC Horror Stories” happen? . Here’s the thing. It doesn’t really happen as often anymore. At least — not the classic stories we’ve heard in the past. Not with larger, more successful funds at least. Now, I don’t mean that literally. VC-founder disalignment still happens. Sometimes, VCs push to replace founder CEOs that don’t scale.

Startup 278
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Optimize Your Website for Google’s Mobile-First Index

The Daily Egg

Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website. There are things you can do now to make sure you are ranking well on the mobile-first index. We’re going to assume that you either have a dedicated mobile website or, better still, a responsive site. If not, you […]. The post How to Optimize Your Website for Google’s Mobile-First Index appeared first on The Daily Egg.

Mobile 278

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5 Top SaaS Companies I Especially Admire

SaaStr

Q: What SaaS companies do you most admire? It’s best not to play favorites in SaaS. There are so many incredible SaaS companies these days. But I’ll make a short list of my some of my Most Admired — and why : Canva. Made a tool anyone can benefit from, kept at it, didn’t rip anyone off, and quietly grew to a $10B+ valuation and dominant market position.

SaaS 198
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Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value. So it’s important to have a strong understanding of what product/market fit looks like before investing in growth.

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Latin America’s Fintech Boom

Andreessen Horowitz

The Brazilian fintech company Nubank is now the largest neobank in the world, with 33 million customers and a $25 billion valuation. That valuation is already half that of Itau’s market cap , the largest public bank in Brazil, … The post Latin America’s Fintech Boom appeared first on Andreessen Horowitz.

Banking 144
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What Makes Nimble the Perfect CRM for Law Firms?

Nimble - Sales

In this webinar replay, Nimble CEO Jon Ferrara is joined by Monroe Horn from TransformITy Solutions to discuss why Nimble is the best CRM for legal practitioners. Monroe has over twenty years of experience in legal technology leadership. He’s installed and managed the most popular legal CRM products. As the Principal of TransformITy Solutions, Monroe […].

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How to Advertise on VOD Platforms

Neil Patel

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience.

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How to Set up Recurring Payments for Your Subscriptions

Baremetrics

As a subscription-based business, choosing the right payments processor and setting up a recurring payment system for your customers is critical to running a successful company. In fact, here at Baremetrics , we know all about the importance of gaining insights while cutting costs, which is why we offer a 14-day trial. In this guide, we'll go over how to set up recurring payments and handle invoicing in a manner that's streamlined, convenient, and low on fees.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find a great influencer to grow your business.

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CS Career Guide: Customer Success Job Titles, Descriptions, & Salary

ChurnZero

With Customer Success being one of the top emerging departments in software companies around the globe, you might be considering a career in this industry, but you also might be wondering which role is right for you. . To help answer some questions you might have around the Customer Success job market, we created this overview that will describe what the different career paths are that you can pursue, with descriptions for each role and the industry salaries. .

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Meet Zuora’s New APAC General Manager

Zuora

Marc Gagne joined Zuora as the GM of the company’s Asia Pacific operations with 20 years of experience at Omniture, Adobe and Salesforce. The post Meet Zuora’s New APAC General Manager appeared first on Zuora.

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How to Create a Free Trial Marketing Strategy

Baremetrics

It's every company's goal to get as many conversions as possible when they launch a free trial. After all, the whole point is to pique a lead's interest and demonstrate your offering's value, so that you can sign on another paying customer. Of course, the success of any free trial is greatly impacted by the marketing behind it. In this guide, we'll help you set up a highly converting free trial marketing strategy and explain how to track metrics using your tool of choice.

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A Complete Guide to App Monetization

Neil Patel

You finally did it. You built your app idea , you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy.

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PODCAST 156: How to Sell Without Ego with Michael Hanson

Sales Hacker

If you missed episode 155, check it out here: How to Improve Your Sales Process with Pouyan Salehi. powered by Sounder. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Today on the show we’ve got Michael Hanson , he’s the CEO and founder of a company called Growth Genie, which is a really interesting company that’s helping enable salespeople to get more meetings.

Sales 75
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Don’t Buy into Fake News: Why Try Before You Buy is Best

Totango

When was the last time you purchased something without checking multiple online reviews about it first? Whether you’re purchasing a new vehicle or a new pair of shoes, you’re likely to spend some time reading reviews or watching videos of real people’s experiences with the product. Today, most of us know better than to buy a car without test driving it.

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Journal Club: Sourcing the Secrets of Climate Adaptation

Andreessen Horowitz

Understanding how plants have adapted to natural climate change over millions of years provides a playbook of evolutionary strategies to help us prepare for and respond to … The post Journal Club: Sourcing the Secrets of Climate Adaptation appeared first on Andreessen Horowitz.

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Functions You Need In Your Sales Content Supply Chain (From Leaders at SAP & Workday)

Sales Hacker

In this exclusive community event, you’ll get the answers from leaders at SAP and Workday , as well as the experts in sales enablement from Greaser Consulting on how to build a new Sales Engagement operation. The post Functions You Need In Your Sales Content Supply Chain (From Leaders at SAP & Workday) appeared first on Sales Hacker.

Sales 71
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Managers Do Things Right, but Leaders Do the Right Things

OpenView Labs

We talk a lot about building products and companies here at OpenView, but there’s also a lot to be said on the topic of building a career, a strong team, or a far-reaching network. For our BUILDing To Boss podcast , I sat down with Anne DelSanto , whose career has included positions at IBM, Oracle, and most recently Salesforce where she was the GM of Platform.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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What is Value-Based Pricing?

Baremetrics

Value-based pricing is a pricing strategy that sets prices according to the estimated value of how a product might be perceived by a customer. It does not take into account the cost of developing the product and its past prices. In this way, the company earns a neat profit without increasing the volume of its product. A 14-day free trial from Baremetrics can help you discover specific metrics with People Insights , Trial Insights , Segmentation and more for your value-based pricing.

Pricing 59
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Top 5 Most Essential WordPress Plugins

SaaS Metrics

The most popular CMS in the market is now WordPress. There are many reasons behind it. One of the main reasons is its compatibility with thousands of free and paid plugins. That helps users to make a fully functional website easily. Today in this blog I will mention such 5 important WordPress plugins. 1. Yoast SEO This plugin has 5 million+ active installations as on today.

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YouTube SEO: 26 Tactics for Getting More Views, Subscribers, and Traffic

Neil Patel

When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions.

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How to find the best embedded software developer

SaaS Metrics

The ability to develop embedded software requires great skills and creativity. In the modern digital world, competition is great amongst the embedded software companies worldwide. Therefore, each embedded software company invests highly in hiring the best developers into their companies. Having the best developers in a company eventually results in quality production and high sales.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

Distinguishing gross retention vs. net retention can provide deeper insights into your success metrics. Learn what these KPIs tell you. We’ll cover what they are, how to calculate them, and how to apply them. What Is Gross Retention? Let’s start with gross retention. This metric is also known as gross revenue retention (GRR), which highlights the fact that we’re talking here about revenue retention rather than customer retention , at least directly.