Wed.Dec 15, 2021

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Exploring the Potential of Conscious Leadership with G2’s Godard Abel

OpenView Labs

Most of us would like to be a little more enlightened, but not that many people see their business as a potential tool for becoming a better human being. Godard Abel , co-founder and CEO of G2, is one of the few who is seizing that opportunity and seeing great returns for his efforts. . An entrepreneur with more than twenty years of startup experience, Godard has seen his share of struggle and failure.

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Dear SaaStr: What Would Cause a VC To Try to Force a Founder Out?

SaaStr

A lot has changed in the past decade. Today, the vast majority of traditional South Park / Sand Hill type VCs want the founder-CEO to go the distance, if at all possible. Bringing in “adult supervision” a la Google isn’t part of the core Silicon Valley playbook per se anymore. Mark Zuckerberg started the change in the VC mindset, Drew Houston, Aaron Levie and many others continued it, the Collision brothers perfected it.

Finance 233
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Android security checkup: 16 steps to a safer phone

IT World

Android security is always a hot topic on these here Nets of Inter — and almost always for the wrong reason. As we've discussed ad nauseam over the years, most of the missives you read about this-or-that super-scary malware/virus/brain-eating-boogie-monster are overly sensationalized accounts tied to theoretical threats with practically zero chance of actually affecting you in the real world.

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SaaStr Scale: Live, TODAY! Tune into sessions from Box, Asana, Calendly and More

SaaStr

LIVE TODAY! SaaStr Scale 2021 is starting soon. Click on any of the sessions below at their designated time to tune-in live and participate in sessions. All times are in Pacific Time. 7:00-8:00 AM PT. 7:00 AM (50 MINS) – Acquiring SMB 10,000 Customers Solely from Data with Gorgias’ CEO Romain Lapeyre. 7:00 AM (40 MINS) – Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing and VP of Sales. 7:00 AM (20 MINS) –

Scale 215
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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EU ‘gig worker’ rules look to rein in algorithmic management

IT World

Companies who employ “gig” workers would have to provide greater transparency about the use of algorithmic management and monitoring under rules proposed by the European Commission last week. The rules, if they go into effect, should be expanded to all workers subject to management by automated systems, according to workplace experts. As with other European Union legislation, the rules would affect US companies with gig workers in the region.

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Atlassian’s Confluence gets new features aimed at making content more engaging

IT World

Atlassian’s Confluence this week rolled out new features to its workspace platform aimed at making content more polished and presentation-ready. The biggest change is the addition of Presenter Mode; it allows users to turn pages into interactive presentations, meaning they can write, design, gather feedback, and then present pages all from one tool.

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How Effective Public Relations Can Bring More Growth For Your Tourism Business

SaaS Metrics

Wanderlust has long been a facet of human characteristics, but with the thrive in the travel and tourism industry and increase in competition, marketing ventures have become imperative for travel agencies. At present, along with many other marketing approaches, outsourcing services from an efficient tourism PR agency is a recognized tool of. Read more.

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Did Apple send its controversial CSAM scanning back to the lab?

IT World

Apple appears to have stepped back on its least popular innovation since the Butterfly Keyboard, stealthily slicing mentions of its controversial CSAM scanning/surveillance tech from its website following widespread criticism of the idea. Child protection tools. The company in August announced plans to introduce ‘surveillance as a service’ on iPhones.

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The Future Of Telemarketing- Which Trends Will Rule In 2022

SaaS Metrics

Telemarketing, which may seem a thing of the bygone era, is again getting a revival. Even after the latest technologies, telemarketing continues to be an integral part of the promotional strategy. It helps to come closer to people with a humane touch. The future of telemarketing is sure to change after the. Read more. The post The Future Of Telemarketing- Which Trends Will Rule In 2022 first appeared on SaaS Metrics.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Moving Towards Zero Touch IT with BetterCloud and ServiceNow

BetterCloud

Over the past 7 years, I have had the opportunity to speak with various customers and IT professionals about the growing need for automation and overall improvements to their processes. This age-old IT dilemma has been building up over the years, similar to a volcano getting ready to erupt. It has also led to a unified industry consensus around zero touch IT, enabling IT teams to increase their efficiency and enhance the employee experience.

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SEO For Higher Conversion Rate- How To Drive Traffic

SaaS Metrics

SEO is one of the best aspects to get prime ranking in search results pages. It helps you to attract more traffic to your site, resulting in better business prospects. But, what is the connection between SEO and conversion rate? Well, SEO channels the traffic from your targeted audience sector towards your. Read more. The post SEO For Higher Conversion Rate- How To Drive Traffic first appeared on SaaS Metrics.

Metrics 52
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SaaSOps Leaders Episode 14, Featuring Ben Silber

BetterCloud

BetterCloud CEO David Politis talks with Ben Silber, VP of Information Technology and Security at 605. Silber reflects on his journey into executive leadership (4:15), how he finds the “low hanging fruit” that enables his teams to be more strategic (10:14), how he relies heavily on automation to deliver a best-in-class employee experience (17:43), and his predictions for the future of workplace technology (28:51).

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What Should You Check For SEO Audits?

SaaS Metrics

SEO audit is a way to map the performance of your website based on different SEO metrics. It also helps you find ways to boost your website presence with better SERP and page rankings. Hence, website owners need to use a good SEO audit tool regularly to get detailed reports on how their. Read more. The post What Should You Check For SEO Audits? first appeared on SaaS Metrics.

Metrics 52
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Dec 15 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Chicago, IL, US (Hybrid) Organization: HealthJoy As a Director of Customer Success, you will be working closely alongside the Vice President, Customer Success, serve as a key voice in the development and strategy of the Customer Success organization, including annual business strategy as well as quarterly goals.

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The Usage Of Social Media To Generate Leads For Luxury Brands

SaaS Metrics

Accumulating enough leads, which are potent enough to be converted, is the heart and soul of any business organization. The requirement is even elevated when it’s about marketing for a luxury brand. Assume you are associated with a luxury brand name producing different products and selling them in the market. However, maintaining. Read more. The post The Usage Of Social Media To Generate Leads For Luxury Brands first appeared on SaaS Metrics.

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T2D3: The Secret to Unlocking SaaS Growth and $1B Unicorn Valuation

SmartKarrot

So, what does this term T2D3 even mean? ‘Triple, triple, double, double, double’ is what it means. Let me break it to you in simple words. It follows the growth of a company where it triples its ARR for the coming two years and then doubles it in the next three years to come. The idea and concept of T2D3 is best implemented when your business has already accumulated a loyal customer base and has gotten a minimum of 1 or 2 million dollars as ARR.

SaaS 10
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Dealing with Incompetent People at your Work Place

SaaS Metrics

Dealing with incompetence at work place can be quite frustrating. Incompetency can work both ways, employees might find their bosses incompetent while the same applies vice versa. Before further dwelling into this article, let’s keep an open mind and stir away the anger we have inside. Anger and judgement always get the. Read more. The post Dealing with Incompetent People at your Work Place first appeared on SaaS Metrics.

Metrics 52
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Leverage SmartKarrot’s Augmented Intelligence to Make Customer Success Easier?

SmartKarrot

The fact that AI has become integral in our lives is hard to miss. Artificial intelligence, machine learning, and automation have become crucial in how businesses work and grow. As per a recent survey , a growing band of businesses want to invest in artificial intelligence and adopt solutions accordingly. As AI grows, many businesses are now looking to induce human intelligence and reduce human effort.

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Classic Mobile Development Terms That Will Continue To Rule The Upcoming Decade

SaaS Metrics

Mobile apps are now dominating the internet and the internet user base. As more people have smartphones, nearly 80% of people switch to mobile apps to complete daily tasks and recreational activities. Usually, mobile app trends see a fast incoming and exit of development trends. But as it seems, a few trends. Read more. The post Classic Mobile Development Terms That Will Continue To Rule The Upcoming Decade first appeared on SaaS Metrics.

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17 Web Conversion Metrics You Should be Tracking in Your SaaS in 2022

User Pilot

Are you focusing on the right conversion metrics? Quite often, marketers get hung up on sales and bookings (aka ‘macro-conversions’) – which only give a skewed idea of how your efforts are going. There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing.

Metrics 98
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What Is A Recruitment Agency?

SaaS Metrics

The role of recruiting agencies is to locate prospective employees. Recruitment agencies are not the same as job placement agencies. Your employer is the difference between the two. A recruitment agency helps you find a job, and then you are hired by the company. By using a job placement agency, you are. Read more. The post What Is A Recruitment Agency?

Metrics 52
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Demo Is Not A Sales Process Stage (Sorry)

Kellblog

I think two things are nearly universal these days and I’m not a big fan of either one: Using a demo as the primary call-to-action on a website [1]. Using demo as a sales cycle stage. I discussed using demo as the primary website CTA in a previous post. In this post, I’ll cover my objections to using demo as a sales cycle stage. I know that both of these viewpoints are controversial, so please classify them in the thought-provocation department [2].

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What are advanced selling skills?

SaaS Metrics

Unplanned sales are rare. A good salesperson knows this. The plan should be defined, objectives should be set, and preparations should be made in advance. Sales trainers and consumers alike understand the importance of practice and learn. Customer expectations are managed well by managing losses and cutting losses when appropriate. Numerous resources.

Metrics 52
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What is Performance-Based Marketing? (and How to Win at It)

Neil Patel

What’s the one thing you want from any digital marketing campaign? Results. Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. The problem? You don’t always get the results you want. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. Wouldn’t it be great if you only paid for successful campaigns?

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The 6 Advantages of a Successful Product Launch

SaaS Metrics

It is always an exciting time for businesses whenever they release a new product, and t let their customers know about it, they would often issue a press release that contains more information about the product’s unique features and benefits. However, a simple press release sometimes isn’t enough to make the new. Read more. The post The 6 Advantages of a Successful Product Launch first appeared on SaaS Metrics.

Metrics 52
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How Customer Success Software Benefits Your Sales, Marketing, and Product Teams

ChurnZero

When the responsibilities of Customer Success are confined to a single department, your Customer Success efforts become like a drop in the ocean. No matter how hard you work, how much water you pour in, the ocean is too big for you to make a transformative impact on your own. Customer Success should ripple out from the Customer Success team through other departments.

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Benefits of Using Invoice Templates

SaaS Metrics

When business owners are busy handling other things, invoicing becomes a challenge. Whether they are in charge of the customer services or their finances, they remain occupied all day. Every minute of their tight timetable is essential, and they want to make the best use of their time and abilities. Making money. Read more. The post Benefits of Using Invoice Templates first appeared on SaaS Metrics.