What’s the “Right” CAC These Days? The One You Can Afford
SaaStr
AUGUST 20, 2021
It’s too long if you are bootstrapped (you don’t have a year) and too short if funded and NRR > 100%. — Jason BeKind Lemkin (@jasonlk) August 19, 2021. There are two great SaaS companies I’m working with right now. Both have a sales-driven process, selling to SMBs. Both have a CAC payback that is very short — around 90 days. Both have roughly the same number of employees (roughly 50).
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