6 Things in SaaS That Are Only Obvious At Scale
SaaStr
FEBRUARY 8, 2021
Some thoughts on things you don’t really get until about $8m-$10m ARR or so: Churn Lurks. Churn doesn’t happen overnight, especially with annual contracts. It lurks. Use customer visits, NPS surveys, and more to root it out before it happens. Oftentimes, you don’t even lose customers until Year 3. So it really only hits you just when things are getting good.
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